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Pay-per-click 101

Pay-per-click 101. What is Pay-Per-Click?. Search Engine Advertising:. Bid on the positions that you want. You only pay when someone goes to your website. flowers. 56,200,000. What are the advantages?. Pay-per-click in general:. Instant placement. Jump directly to the top.

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Pay-per-click 101

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  1. Pay-per-click 101

  2. What is Pay-Per-Click? Search Engine Advertising: • Bid on the positions that you want • You only pay when someone goes to your website

  3. flowers

  4. 56,200,000

  5. What are the advantages? Pay-per-click in general: • Instant placement • Jump directly to the top • Can control budget and positioning • Only pay for actual traffic

  6. What are the disadvantages? Pay-per-click in general: • Lack of consumer knowledge • Can be expensive if done wrong • Takes a lot of care and feeding

  7. Advantages of our program: • Manage hundreds of keywords • Complete tracking • Geo-targeting • Don’t even need a website • We manage everything!

  8. What is the strategy? Focus on ROI not positioning • Avoid the “ego” position • Bid on inexpensive keywords • Capture all variations! • Write the ads strategically

  9. How do we track results? Our Reverse Proxy system provides: • Toll Free or Local tracking phone numbers automatically forward • Email tracking • Internal page tracking • Coupon tracking

  10. Forget about clicks! Case Study: • Laser Hair Removal Franchise • Location: Salt Lake City, Utah • Target: Salt Lake City Metro Area • Budget: $1,500

  11. Laser Hair Removal Call Report

  12. Laser Hair Removal Email Report

  13. Laser Hair Removal Coupon Report

  14. Summary: • We manage everything • You only pay for actual traffic • We can track everything • We can drive LOCAL business! • You don’t even need a website

  15. A good referral for me…. • Heating & Air • Plumbing • Electricians • Dentists • Cosmetic Surgeons • Auto Glass • Attorney’s • Garage doors • Laser Hair Removal • Car Dealers • Day Spa’s • Restaurants • Carpet Cleaners • Cleaning Companies • Service Related • Niche Businesses

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