1 / 8

Using Paid Advertising

Using Paid Advertising. What is advertising?. Paid “air time” on radio or television, or page space in newspapers or magazines. Broadcast advertising. Usually 10-, 20-, 30-, and 60-second spots. Production usually available. Print advertising. Ads measured in inches.

galena-moses
Télécharger la présentation

Using Paid Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Using Paid Advertising

  2. What is advertising? Paid “air time” on radio or television, or page space in newspapers or magazines.

  3. Broadcast advertising • Usually 10-, 20-, 30-, and 60-second spots. • Production usually available.

  4. Print advertising • Ads measured in inches. • Ad sizes are referred to in terms of the page layout.

  5. Other media • Outdoor advertising. • Bumper stickers. • Phone card advertising. • Ads in elevators, public restrooms, automated teller machines, etc. • Direct mail advertising.

  6. Why pay for ads? • To increase name recognition. • To reach the audience you want. • To have more control over the message. • To have control over when and how often your message is broadcast or printed. • To turn back claims or criticism of your opponents.

  7. When should you advertise? • Decide what you want to accomplish & if you can afford enough ads to do so? • Decide if you can you use it to respond to attacks or current events? • Decide if you can use it to make facts more interesting? • Decide if you can you use it to thank your supporters?

  8. How to advertise • Decide whether to work with an agency. • Decide on target audience. • Decide on the medium. • Come up with a budget. • Produce your ad. • Know and meet deadlines. • Follow up by tracking its appearance and trying to gauge its effectiveness.

More Related