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Gift Cards

Gift Cards. Gift Card Features. Host-based product All activity stored at Concord’s host Multi-locations may be linked together ClientLine ™ reporting system Balance inquiries available Small merchant basic reporting Customer logo printed on card Reduces Fraud.

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Gift Cards

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  1. Gift Cards

  2. Gift Card Features • Host-based product • All activity stored at Concord’s host • Multi-locations may be linked together • ClientLine™ reporting system • Balance inquiries available • Small merchant basic reporting • Customer logo printed on card • Reduces Fraud

  3. On-line authorization of transactions Card can be deactivated and new card issued Mag stripe offers 4 types of Gift Cards: - Static Value (customer determined) Static Value (i.e. $10, $25, $50) Rechargeable Promotional Value Gift Card Features

  4. Increased sales/average ticket size Convenience to customers Static Value Rechargeable Deactivation/New Issue if lost Convenient for merchants Eliminates paper certificates – reducing fraud and time needed for handling Build brand awareness and create customer loyalty Creates a “billboard in the wallet” Why Offer Gift Cards?

  5. Gift cards are projected to replace 80% of paper gift certificates by 2004 52% of American adults have used gift cards – Standard Register An estimated 64% of users spend more than face value of card.– Fiala Inc. Eighty-eight percent of top retailers surveyed had gift card programs in place–Standard Register Gift Card Industry Statistics

  6. Today retail gift certificates outstanding balances are ~ $1 billion, and are projected to grow to $15 billion in next 2.5 years– American Express Gift Card systems are the fastest growing consumer payment systems in the US over the past 3 years – Nilson Report Gift Card Industry Statistics

  7. Generic Cards vs Custom Cards • Generic Cards • Choice of 12 industry-specific card designs • Promotional collateral available – banners, carriers, signage, etc. • Low-risk and very affordable • Custom Cards • Completely customizable cards and signage programs • Use as promotional pieces for special sales events • Custom carrier design available, a unique differentiator

  8. Generic Carrier w/ Custom Card

  9. Custom Carrier with Custom Card

  10. Custom Breakaway Card

  11. Examples – Generic Industry Card

  12. Examples – Custom Cards

  13. Legal Overview • Revenue vs. Liability • Financial tracking and reporting • Escheatment

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