Enhancing Digital Rights and Licensing in Children’s Media: Insights from CMC 2014

1. Beyond the Book What’s Working and What isn’t - in Digital, Rights and Licensing (and what the CMC plans to do about it)

2. Beyond the Book The Children’s Media Conference • 11 years of conversation in Sheffield • ‘International Exchange’ market day • Other events through the year • ‘Pan platform’ approach • 2014 stats: 1001 delegates, 200 speakers, 50 sessions and workshops

3. Beyond the Book CMC • Started as a TV and Internet conference • Now also welcomes radio, film, licensing, publishing, games, apps, museums, theatre and the educational media industries • Publishers are late to the party but active and avid • Late is not always bad

4. Transmedia • Film • Licensing & Merchandising • Digital & Games • TV

5. Start at the Start Begin early • Present a holistic brand approach to IP • Think about other media and their needs • How well do you or your company know the way other media sectors think?

6. Survey Q1 When you look at a book cover how quickly do you decide if it could work for television?(Picture Books)

7. Survey Q2 When you look at a book cover how quickly do you decide if it could work for television?(Fiction)

8. Survey Q3 Do you think publishers understand what character designs do and don’t work for television?

9. Survey Q4 How regularly are you pitched new or established books as the potential source material for a new TV series?

10. Survey Q5 How interested are you in being pitched new or established books as the potential source material for a new TV series.?

11. The way we see it • Brand Management from the outset • Partnerships and collaboration • Sometimes service relationships • Building a Transmedia plan

12. 7th November 2014 • Two Temple Place, London WC2 (Victoria Embankment) • Morning – Conference • Afternoon – Market “The collaborators that you will want and need to be working with won’t necessarily be at Bologna Book Fair.” Eric Huang 2012

13. Conference Contributors include • Bob and Co. • CBBC • Nurture Rights (Dinosaur Roar) • LAW agency • Penguin • ZodiakKids

14. Market Participants include… 1973 Films, AdAstra, BBC, Blake Freedman, Bloomsbury, Caroline Sheldon Literary Agency, CITV, Counter Culture LLP, David Higham Associates, Figment Factory, Fraser Ross Associates, Kempt, Kerrupt Animation, LAW, Nickelodeon, OUP, Rights.TV, Sheil Land Associates, Start Licensing, The BIA, Walker Books, Zodiak Kids/the Foundation “We should all be looking for ways to spark new connections and do new business. I hope the CMC Exchange will help do just this.’ PhilippaMilnes-Smith, MD, LAW, Writers’ and Artists’ Agents

15. 7th November 2014 • Two Temple Place, London WC2 • www.thechildrensmediaconference.com