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In June 2011, OMANZ members, who contribute about 88.5% of total out-of-home (OOH) advertising revenue, shared key insights into their financial performance. Highlights include data from Hayes Knight and ASA Media, revealing the overall media turnover for 2010 and trends shaping the advertising landscape. Understanding these figures is crucial for advertisers and stakeholders looking to navigate the OOH market effectively.
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Sources: Hayes Knight, OMANZ Members Gross Annual Revenue as at June 2011. OMANZ members contribute approx 88.5% to total OOH advertising revenue, ASA Media Turnover return, 2010.