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ASUS 華碩品質 堅若磐石

ASUS 華碩品質 堅若磐石. 貿三乙 蔡依穎 494752075 KIMPY 吳亦薇 494752104 IVY 黃芷柔 494752154 CANDY 羅家欣 494752453 ERICA. Introduction. high-quality and innovative technology. corporate mission:

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ASUS 華碩品質 堅若磐石

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  1. ASUS華碩品質 堅若磐石 貿三乙 蔡依穎 494752075 KIMPY 吳亦薇 494752104 IVY 黃芷柔 494752154 CANDY 羅家欣 494752453 ERICA

  2. Introduction • high-quality and innovative technology. • corporate mission: • Provide innovative IT solutions that empower people and businesses reaching their full potential. • Product • Motherboard…(computer components) • Notebook

  3. SLOGAN • 華碩品質 堅若磐石 • Rock solid, Heart touching

  4. 華碩NB 4P

  5. 4P • Promotion: • There are many fittings (get a mouse when you buy a NB). • It is firm to protect (2 years) . • Expanded memory(2G).

  6. 4P • Product: • The computer runs steadily. • The quality function is good. (Aluminium magnesium alloy, safe chip , Video)

  7. 4P • Price : • High price. (Lower than SONY , higher than Acer.)

  8. 4P • Place : • Distributors ( like 燦坤,全國電子) .

  9. SWOT analysis of ASUS

  10. SWOT • Strength • They have professional workers, and strong R&D group. • They are famous for their quality, technique, R&D, speed. • Risk diversification. • Having broad sale markets.

  11. SWOT • Weakness : • OEM and having own brand are equally important inside the industry. • The low price promotion was taken in order to expand the notebook’s market share. • The customer faced in the past mostly were regionally-fabricater.

  12. SWOT • Opportunity : • The development of the Internet stimulates the business markets to become more automatic . • New generation laptops focus on personalization, flexibility, amusement and decoration.

  13. Opportunity • Japanese factories and other foreign factories ask ASUS as their original equipment manufacturer. It increases OEM opportunity.

  14. SWOT • Threat : • High-tech products have short life-force . • Japan is still the leader of new arrival products, research and development. • The supply exceeds the demand. • Domestic brands and foreign brands compete with ASUS.

  15. THE END

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