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HIGHLIGHTS FROM THE BRAINSTORMERS SEMI-ANNUAL MEETING IN CHICAGO OCTOBER 2008

HIGHLIGHTS FROM THE BRAINSTORMERS SEMI-ANNUAL MEETING IN CHICAGO OCTOBER 2008. HELPFUL TIPS. Recommendation that agents set 90 day goals, not annual goals

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HIGHLIGHTS FROM THE BRAINSTORMERS SEMI-ANNUAL MEETING IN CHICAGO OCTOBER 2008

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  1. HIGHLIGHTS FROMTHEBRAINSTORMERS SEMI-ANNUAL MEETING IN CHICAGO OCTOBER 2008

  2. HELPFUL TIPS • Recommendation that agents set 90 day goals, not annual goals • The importance of knowing what questions to ask of potential Sellers & Buyers, “You can’t answer their prayers if you don’t know what they praying for”

  3. NEW IDEAS • Designing a calendar for 2009 with the different homes you sold as the calendar picture and theme for each month • Have the new listings company wide running on the projector before and at the beginning of each office meeting • Putting your active listings on a CD and passing them out to your sphere, leads or open house guests.

  4. INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER • Understanding – Flickr, Friendster, Linkedin & Facebook • Consumers will control what information they want on the internet • Can’t fight trends, but you can adjust to them

  5. INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER • Twitter – Communicate anonymously • Windows 7 is coming soon • Did you know about “open office” Instead of Microsoft office (neo office for Mac users)? – It’s free !

  6. INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER • Google phone is ½ the price of the i-phone. New phones will have sim cards from 2-4 providers depending on the reception • Zillow laid off 25% of their work force. Zillow & Trulia could disappear in the not to distant future

  7. INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER • People forget what you said, they forget what you did, but they won’t forget how you made them feel. • Rule # 1- Understand what consumers want and give it to them.

  8. INFORMATION FROM THE N.A.R. CHIEF TECH OFFICER • F.S.B.O. current market share is 12%. Was 20% in 1987, was 13% last year. Internet is not displacing REALTORS. • Remember “Perceive Good”, not just what you think is good.

  9. TRENDS AMONGST SOME OF THE REAL ESTATE COMPANIES • Electing to get out of the newspapers entirely • Doing away with holiday parties • Re-Focusing on the internet and Google placement for Buyer leads

  10. TRENDS AMONGST SOME OF THE REAL ESTATE COMPANIES • Taking the stance that “agents with the greatest knowledge & work habits will have the greatest success. If they are missing either one of these, the chances for success are greatly diminished”.

  11. TRENDS AMONGST SOME OF THE REAL ESTATE COMPANIES • Having agents send out five pieces of mail to their sphere of influence each day. • Putting positive news out there for clients

  12. OUR GOAL FOR YOUR HOLIDAY SEASON • Since the holiday season is approaching, agents will see many more people than usual. Therefore, they need to be prepared to give good information & compliments to others

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