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Search Engine Marketing SEM

Search Engine Marketing SEM. Search engines jump start the process of engagement for new customers. SEM. 2/3 of Customers go to sites they know 1/3 SE or random B2B typically do the same. Shopping Site Selection Method. Search Engine. 40% on line spending on SE

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Search Engine Marketing SEM

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  1. Search Engine Marketing SEM Search engines jump start the process of engagement for new customers.

  2. SEM • 2/3 of Customers go to sites they know • 1/3 SE or random • B2B typically do the same

  3. Shopping Site Selection Method

  4. Search Engine • 40% on line spending on SE • Money should be spend on tuning site, organization news release, streaming video ad with SEO techniques

  5. Marketing Confidence

  6. Search and Display • Search ads and Display ads • Search ads 50% more vistors • Search and display ads 68% more visitors • Search ads online purchases up 210% over display ad purchases up 50% • Combination most powerful

  7. Best Practices for SEO SEM • White Magic and Black Magic • On page and Off page optimization • Getting your site in that first page

  8. Key Factors in SEO • “off page factors” • SEO optimize metadata and work arounds for flash and javascript • Recruit inbound links through affiliate networks (ie fedex, paypal, wellsfargo) • Metatags and popularity by inbound links still most important

  9. Ten Positive Factors

  10. SEM Paid Search • GOOGLE adwords • Bidding technologies • Tools for SEO and SEM • Google Analytics • Semphonic Campaign Tracker • Eightfoldlogic • Inceptor • Omniture (adobe) • mediamind

  11. New Ideas in SEM • Google Title 25 Characters • Google ad 35 Characters • Honda Element example • Legal Issues of Paid Search

  12. Additional SEM • International SEM • Local Search • Vertical Search • Travel • Employment • IT Search • Shopping • Music • Real Estate • Mobil

  13. Additional Search • Video Search You Tube

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