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Brand Arrows: Maximising Social Media Engagement

Learn how to understand your brand, maximize social media impact, and target your audience effectively. Discover key differences across demographics in social media platform usage and adapt your strategies accordingly. Explore the importance of objectives, customer service, tone of voice, and visual content in creating a strong social media presence.

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Brand Arrows: Maximising Social Media Engagement

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  1. Understanding your brand & maximising social media

  2. Understanding Your Brand • I’ll name that brand in one… • Understanding your brand • A brand game

  3. Brand Arrows

  4. Brand Game

  5. Brand Game

  6. Brand Game

  7. Maximising Social Media • Facebook remains #1 social network topping for account ownership (83%), active usage (49%) and visit frequency (56% of users log >1 per day) • Facebook continues to experience declines but the extent of drop in H2 2013 (3%) over-exaggerated. Still hugely popular among all demographics • Biggest rises in numbers were on newer or less established networks. Led by Instagram (+23%) and Reddit (+13%); it’s a complex world

  8. Which Social Media

  9. Differences by demographic • >50% of active users on all the top social platforms are drawn from the 16-34 age group but it is the 25-34s who form the largest share of users on nearly all of them • 16-24s are ahead only on Youtube (32%), Instagram (39%) and Tumblr (45%) with 31% of Pinterest’s active users also drawn from this age bracket. This reflects the enthusiasm with which the youngest networkers embrace newer networks together with their slight movement away from the longer-established platforms

  10. Maximising Social Media • Objectives • Customer service? • Awareness? • Attract custom? • Share benefits / demo? • Audience • Thread of steel / narrative • Tone of voice • Consistency & constancy • Human & connected: social is not broadcast • Channels: Facebook, Twitter & Instagram all in use by your audience • Visual content wins

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