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Improving the quantity or quality of visitors

Increase your important thing with search engines optimization online marketing company focusing on SEO and SEM products and services.

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Improving the quantity or quality of visitors

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  1. Search Engine Optimization (SEO)

  2. What is a Search Engine?

  3. Major Search Engines • What Search Engines Are the Most Popular?Figures below show what percentage of US internet users accessed the corresponding sites at least once during a given month. Counts only search-specific visits. (NetRatings – June 2004) • Google – 41.6% • Yahoo – 31.5% • MSN – 27.4% • AOL – 13.6% • Ask Jeeves – 7.0%

  4. Definition of Search Engine Optimization (SEO) • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. • Organic Listings: Listings that search engines do not sell (unlike paid listings)

  5. Why SEO is Important? • SEO is Good for Business Visibility and Branding • SEO Provides Your Business Credibility • SEO Brings Your Business Traffic • SEO Has One of the Best ROI’s in Advertising • SEO Gives You Unmatched Insight Into Your Customers

  6. SEO Types There are two types of SEO • ON Page Optimization-Which involves SEO regarding your web page. • OFF Page Optimization-Which involves generating good quality links.

  7. On-Page Activities • Competition Analysis • Content Optimization • Internal Linking structure Changes • URL Structure Changes • Site-map updating / creation

  8. Off-Page Activities • Directory Submission • Social Bookmarking • Blog Commenting • Forum Commenting • Posting Stories in relevant blog websites

  9. SEO Approaches White Hat • Abide by terms and conditions set forth by search engines Black Hat • Breaches search engine terms and conditions • May provide short-term gains • You run the risk of being penalized by search engines

  10. SEO Process

  11. How do organic search listing works? • A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web • The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index • Based on this data, the SE then indexes the pages and ranksthe websites • Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos

  12. SEO Ranking Factors • Content: High quality, relevant content ranks better on average, and is identifiable by properties such as comprehensive wording in regard to the co-occurrence of related terms in the context, a higher word-count and media enrichment. • Backlinks: The quantity and quality of backlinks remains crucial as there are many new features introduced this year that have been revised to improve the quality of the results.

  13. SEO Ranking Factors • Social Signals: The correlation values regarding coefficients out of the social sector have slightly decreased. The growth of the average total number of signals per position was rather small. • User Signals: For the first time, user signals were measured and as expected there is a relation between rankings and higher click-through rates, lower bounce rates and a high time-on-site.

  14. What Does a (good) SEO Do? • Researches desirable keywords and search phrases (WordTracker, Overture, Google AdWords) • “Cleans” and optimizes a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. • Helps in writing copy to appeal to both search engines and actual website visitors • Studies competitors (competing websites) and search engines • Implements a quality link building campaign • Pushes for more content! • Monitors rankings for targeted search terms

  15. How Do Search Engines Work? • Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in the database. • Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content. • Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time). • Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to various ranking factors.

  16. Why Search Engine Marketing? • 85% of all traffic on the internet is referred from a search engine • 90% of all users don’t look past the first 30 results (most only view top 10) • Many websites aren’t even indexed, most are poorly optimized and get very little traffic from the search engines • Cost-effective advertising • Clear and measurable ROI • Operates under this assumption:

  17. SEO Tips for 2015 • Search Engine Optimization in 2015 is too complicated for beginners so they must need to comply with some Best SEO Tips and Tricks that will increase their Website ranking better in modern Search Engines Methods. • Once upon a time, if you desired to use SEO to maximize your rankings, you simply packed your website as full of keywords and phrases as possible. Some less scrupulous web designers packed their sites full of popular, but irrelevant, keywords.

  18. Thank You

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