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Hotel review platforms

Hotel review platforms. A survey. Outline. Introduction Platforms Consumers‘ Organisation „Stiftung Warentest“ Test Demo Conclusions. Booking or Rating/Review Platforms?. Quick search popped up with > 40 „big platforms“ All booking platforms incorperate some kind of review systems

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Hotel review platforms

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  1. Hotel review platforms A survey

  2. Outline • Introduction • Platforms • Consumers‘ Organisation „Stiftung Warentest“ Test • Demo • Conclusions

  3. Booking or Rating/Review Platforms? • Quick search popped up with > 40 „big platforms“ • All booking platforms incorperate some kind of review systems • Most review platforms enable the booking (over 3rd parties) and price comparison • Mostly community driven, but some platforms offer professional reviews • Hard to make a qualitative and quantitative analysis • Comprehensive data about platforms often not available

  4. Booking or Rating/Review Platforms? • Big platforms emerged starting from the late 1990‘s beginning 2000‘s • Some niche players around (e.g. Hostelworld) • Multi puropse review platforms incorporate Hotels (e.g. ciao) • Mostly free to use • All platforms offer simiar functionallity/categories • Booking platforms engage you for rating after your stay

  5. Some Big Players

  6. Metasearch approach

  7. Stiftung Warentest Test

  8. Demo • Tripadvisor • Expedia

  9. Conclusion • Big market with many platforms • Many platforms lack usability • Some have a very good social media integration (e.g. tripadvisor) • Level of review and rating detail differs • Community governs the content

  10. List of Platforms

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