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Leveraging Interactivity: The Impact of ITUNES and PIVITOLS on Digital Enterprise Communities

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This report, prepared for Robert Davis by Susan Rosewarne, examines the integration of interactivity and ubiquity within digital enterprise frameworks, specifically utilizing the CAM model in ITUNES. It highlights how ITUNES can enhance peer-to-peer communities on platforms like Facebook, promoting mobile and web social connectivity through PIVITOLS. The study explores the role of engaging interactions in community building, where users are enticed with the potential for savings or improved services, blending technologies like TV and mobile communication to facilitate seamless updates and application usage.

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Leveraging Interactivity: The Impact of ITUNES and PIVITOLS on Digital Enterprise Communities

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  1. REPORT PREPARED FOR: Robert DavisREPORT TITLE HEREBY Susan RosewarnePOSTGRADUATE DIPLOMA IN BUSINESSAPMG 8119: DIGITAL ENTERPRISE2012 Understanding Ubiquity & Interactivity

  2. CAM MODEL CAM MODEL DEPLOYED IN ITUNES ITUNES can lever Facebook peer to peer communities, connecting mobile & web social connectivity via PIVITOLS PIVITOLS: ITUNES lever PIVITOLS by leveraging peer to peer fun interactivity within communispace, facilitating interaction with campaigns where “money can be saved” or promises of “better level of service” creating fun within community by integrating TV & mobile communications with ITUNE updates and new APPs ITUNESplay and impulsivenessimplements anytime/anywhere interactivity at the click of a button add on service based technologies like music& applications enabling easy, quick downloading-engaging viral community word of mouth.

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