SEO Benefits for the Real Estate Industry

1. SEO Benefits for the Real Estate Industry In order to succeed in the real estate industry, you need to have a successful brand, you need have mandates to sell properties and you need buyers to buy those properties. How do you secure new buyers and sellers? Through marketing of course, which is why SEO (Search Engine Optimisation) is so beneficial to the real estate industry. SEO can help you reach potential buyers and sellers at the right time by increasing your ranking in search engines to make you a credible and authoritative member of your industry. Search engine optimisation, when done properly can be the difference between owning a business and owning a successful business. SEO is a range of different techniques which are used to improve your website in SERP's (Search Engine Results Pages). Without an effective campaign in place you could be missing out, enabling your competitors to reap the rewards of the number of buyers and sellers searching online for a company to use for their real estate needs. The methods used in SEO includes keywords, content creation, link building, website speed, social media marketing and optimisation, pay per click advertising, reputation management and so much more. This range of techniques can help to ensure you meet the top search engines algorithms, helping you perform well and dominate your industry online. One of the top benefit of SEO for real estate is that it helps increase traffic to your website, which can boost conversion rates. More than sixty percent of users searching online will only visit the top three results in a search engine listing, while only thirty percent will continue further down the page. A tiny percentage will actually move onto a second page of results with more than seventy percent searching the first page only. Search engine optimization is reliable, it's affordable and it can help you achieve long term success. A good SEO strategy will target buyers by house types, neighbourhoods, location and other criteria, this means that buyers arriving on your website are already knowledgeable on what they want and what they can afford, they are quality traffic which will boost improved results in the long run. In addition to this, a great benefit for real estate companies using an effective SEO campaign will find that they enjoy a higher return on investment. SEO can help to drive quality traffic to your website to boost conversions. SEO is affordable with the majority of organic techniques used being free of charge, you will pay for the content creation and the SEO expert to carry out the work on your campaign to achieve long term success. Build brand awareness with an effective SEO campaign for your real estate agency. Wit an improved brand awareness, you will see statistics improve as your site becomes more popular in search results. Because search engine users rarely go beyond the first page of results, most sites that aren’t at the top of the rankings don’t get a first glance, let alone a second. Since the main goal of SEO is to take your site to the top of search engine results, it’s also a terrific

2. strategy for building brand awareness. As your visibility in search results improves, you will be seen as a leather an authority figure in your industry. The top results on a search page are often considered the most valuable and authoritative, which can improve your overall business experience moving forward. Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/