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Internet Search Strategy

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  1. Internet Search Strategy

  2. Sharing for HRD Community Maxis Academy

  3. Advantages The ability to learnfasterthan your competitor may be the only sustainable competitive advantage. Peter Senge, The Fifth Discipline

  4. Content 1.0 • Background • Browsers • Search Engine • Directory • Internet Politics

  5. Content 2.0 • Web Seminar – Talent/BetterManagement • E-Magazine – CLOMedia, Quality Digest • Discussion Group – TRDev, Training Ideas • Network- LinkedIn, Facebook, Orkut • Information in PPT- Slideshare • Expert – About, Yahoo Answer • Blog - Technorati • Internal communication Web 2.0 – blog

  6. Content 2.0 • E-Newsletters – About • HRD – CLO, ASTD, Fast Company, Better Management

  7. Sharing • Interesting sites? • Your frustration? • Questions ?

  8. Background

  9. History

  10. Definition of Net • The Internet is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). • It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked web pages and other documents of the World Wide Web.

  11. WWW domination

  12. How big is the web? • 56 billion static web pages are publicly-available on the World Wide Web. • Another estimated 6 billion static pages are available within private intranet sites • 200+ billion database-driven pages are available as dynamic database reports ("invisible web" pages) • Google.com indexes 9.75 billion web pages.

  13. Deep Web • The invisible web,, a vast repository of information that search engines don't have access to, such as databases • Private networks, called intranets, that are not actually hooked up to the Web • Forms, like ColdFusion or CGI • Password-protected sites, like a university library • Sites that intentionally, for various reasons, keep their information from being indexed by search engine spiders

  14. Today • 200 Billion • Only 50 Billion is static web • Google only indexed 20% • Daily Web Space increase 100,000 websites

  15. Key Players Larry PageCo-Founder & President, Products Sergey BrinCo-Founder & President, Technology

  16. Sir "Tim" John Berners-Lee • the inventor of the World Wide Web and director of the World Wide Web Consortium

  17. Search Strategy

  18. Search Strategy • Choose appropriate key words b. Select right tools c. Evaluate Information

  19. Your needs? 1. What information you want to have right now? A.________________________ B. _______________________ C. _______________________

  20. Tools • Search engine • Meta Search • Specialized search engine • Directory • Specialized Directory – academy, alexa

  21. Tools for Multimedia • Sound - Podcast • TV – Online TV • Photo – flickr • Invisible Web

  22. Browser

  23. Definition A web browser is a software application, technically a type of HTTPclient, that enables a user to display and interact with HTML documents hosted by web servers or held in a file system.

  24. HTML & HTTP • In computing, HyperText Markup Language (HTML) is a markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser. HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so on

  25. Browser - functions • Mozilla Firefox – tab, extensions, high security • Internet explorer – tab, integrated • Opera – sessions, light

  26. Browsers Internet Explorer (decoder) Bookmark/Favorite Home Page (Google, Yahoo) Back Forward Refresh (7 seconds) History Text size Encoding

  27. Search Engine

  28. Definition Definition:A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).

  29. Search Engines Single Google.com Vivisimo.com Meta All the Web Dogpile • Internet search engines can be the most useful--or useless--tools on the Internet

  30. Boolean Search Add +ABC Minus -ABC Default DEF OR ABC Exact phrase “ABC” Wild card ABC* Synonym ABC~

  31. Boolean OR 33702660 NOT 81497 AND 1677

  32. effective habits: • Study Search Engine Help Files • Use The "Three Strikes" Rule • Don't Play Favorites • Use Specialized Search Sites • Keep your book mark well classified

  33. Directory

  34. Characters • pick by human • hierarchy • small portion of cyberspace • low noise

  35. General Directory • Yahoo - largest collection of topical collections • Google Web Directory – • using the Google link ranking technology; Google search results are also included with directory results • Open Directory – volunteers to pick the web pages

  36. Specialized Dir • About - large collection of topical collections gathered subject specialists • Alexa – List down the highly ranked websites • 100times – free education sites for business studies