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This guide focuses on the importance of accurately analyzing the connotations of words to deepen your understanding of language and persuasive techniques. Learn what connotations are and how different words have different emotions and implications. By mastering the use of terms like “connotation,” you’ll enhance your writing and analytical skills, enabling you to position your audience effectively. Practice identifying strong connotations in texts and improve your ability to discuss word choices that evoke specific feelings in readers.
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Learning Goal To analyse the connotations of words accurately.
Connotations • What does it mean? • What are other words that mean the same thing?
Why is it important to be able to discuss the connotations of a word? • Sometimes there won’t be an obvious language technique like a rhetorical question that is used to persuade the audience of an argument. • However, there is generally one or two words that are chosen by the writer deliberately to position the audience to feel a certain way in supporting an argument. • You can analyse these words alone, but you must use the word “connotations” accurately, and be as specific as possible.
Writers don’t “use connotations”! They use words that have connotations • The easiest way to use the word “connotations” in your writing: The word “…………….” has positive (/negative) connotations, leading the reader to feel….. • A better way: The word “…………” has connotations of……. , making the reader feel….. • Slightly more sophisticated way: The word “………..” evokes connotations of……, positioning the reader to…….
To use the word ‘connotation’ in these contexts, you must first think of what connotations a word has The word “…………” has connotations of……., making the reader feel….. The word “………..” evokes connotations of……, positioning the reader to…….
E.G • Intruder: • Disrespect • Unlawful invasion • Dangerous • Intentional trespassing The word “intruder” evokes connotations of intentional and dangerousunlawful invasion, positioning the reader to…….
Practise! • Read letters on page 15 • Highlight three words that have strong connotations • Write down what we associate with those words • Fill in the gaps!
Return to goal • How do you use ‘connotations’ in a sentence? • How can you improve the level of detail you provide about the connotations a word has?
Other things to note • Shark culling programme • Effect = noun • Affect = verb • Text implies = text suggests • Reader infers = reader interprets • Bias = noun • Biased = adjective Unbiased = adjective
