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Discover CRN, the CBAA's program distribution service fueling national radio news, specialist talks, and enriching music programs. Become part of the broader network while developing your show for a wider Australian audience.
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What is CRN? • The CBAA’s program distribution service • Delivering • National Radio News • The Wire • Specialist talks and music programs • About 100 regular programs each week • Segments and extras • Live broadcasts - Content that individual stations may find a challenge to produce themselves
What is CRN? • The CBAA’s sustaining service for stations • A 24/7 signal to keep stations on the air • Good Morning Country breakfast program • Evening programming • Overnight programming • An emergency audio feed
What is CRN aspiring to develop? • National community radio flagship programming • The best of community radio • A centre for program development • But keep in mind, run by a skeleton staff
How do stations/broadcasters use CRN programming? • Live-to-air (fader on desk or automated switching) • Record and rebroadcast full programs • Play segments within local programming • Chop up content for use within local programming • Keep it on file as a backup program
What you need • A creative idea • Suitability for a national audience • Support from your station • Self-sufficiency • Some technical nous • Playlists & cue sheets • Backup programs & systems • Patience!
The audiences to consider • Station personnel • Broadcasters • Listeners – particularly those in rural and regional Australia • CRN staff? Not necessarily – we’re not going to hear your program every week.
What do you get? • Develop your broadcasting skills • A wider network • Kudos for your station • Everlasting fame and fortune • Weekly feedback • Warm fuzzy feeling of contributing to the sector
Your pilot - technical • Create a broadcast-quality pilot • Record and mix down to linear PCM (WAV) format • Use CD-quality source material • Get into the habit of using WAV files – storage is cheap! • Levels normalised to -3db
Your pilot - technical • How will you produce your show? • One-shot recording, as if live • Record with some post-production • Build program in session form (see over)
Your pilot – content & presentation • Call CRN to discuss your idea • Guided by the codes of practice • Program length – do you need to send CRN the entire show, or could you cherry-pick a segment? • Drop weather, time call, local sponsorship announcements
The clock ticks, the days pass.... • The program will be assessed by CBAA staff and/or the Satellite Advisory Committee • This can take some time • CRN staff will work with you on any aspects of the presentation that require addressing • This can also take some time
Success! • CRN will start running your program • Publicity material required • Don’t expect 100 stations to use your content immediately – it takes time to grow your audience • Consistency, reliability, and interesting content helps!
DDN uploading • Program contributors maintain an online profile at the station ordering website • Ideally you will upload your content to CRN via the DDN Plus website and it will be presented to stations like this... (see over)
End of this session • For more information contact CRN staff at the CBAA office: • 02 9310 2999 • crn@cbaa.org.au • http://www.cbaa.org.au/crn