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Economic Impact of Nonprofit Arts & Culture: A Comprehensive Study Across 50 States

This study presents the most extensive analysis of the economic contributions of the nonprofit arts and culture sector in the United States, showing an impressive annual expenditure of $135.2 billion. It highlights the sector's support for 4.1 million jobs and its generation of $22.3 billion in government revenue. Key findings reveal that audiences spend an average of $24.60 per visit beyond admission fees. Additionally, the arts industry demonstrates resilience during economic downturns like the Great Recession. Learn how cultural experiences drive community engagement and economic growth.

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Economic Impact of Nonprofit Arts & Culture: A Comprehensive Study Across 50 States

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  1. National Findings

  2. Most Comprehensive Study Ever All 50 States + D.C.

  3. Economic Impact of Nonprofit Arts & Culture Industry $135.2 Billion Annual Expenditures (2010)

  4. Will You Travel for a Cultural Experience? Q: If this event were not happening, would you have traveled to another community to attend a similar cultural experience? 30.8% 27.0% 29.6% 27.7% 20.6% 25.4% 41.5% 52.3% 45.0%

  5. Nonprofit Arts & Culture Industry • Organizations $61.1 Billion • Audiences $74.1 Billion • Total $135.2 Billion • Supports 4.1 million FTE jobs • Generates $22.3 billion in government revenue

  6. Arts and the “Great Recession” Changes between 2005 and 2010 Unemployment 5.1% to 9.7% Consumer Confidence 101 to 54 Home Foreclosures Tripled: 885,000 to 2.9 million Spending on recreation, entertainment, shopping: $192 to $164 billion Jobs in tourism, food & beverage Live attendance: arts and sports

  7. Arts & Economic Prosperity IV 5 Take-Aways $135.2 billion industry Supports 4.1 million jobs Generates $22.3 billion in government revenue Attendees spend $24.60 per person (beyond admission) Resilient in tough economic times

  8. National AEP4 Research Partners

  9. The Arts Mean Business!www.AmericansForTheArts.org/EconomicImpact

  10. La Crosse Attendees Spent $13.04 Per Person, Per Event

  11. Local vs. Nonlocal Attendees in La Crosse

  12. Event-Related SpendingLocal vs. Nonlocal Audiences 63.99 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

  13. Arts Volunteerism in La Crosse • In 2010, 1,809 volunteers who donated 66,459 hours ($1,419,564 value) • Average organization: 36.7 volunteers who donated 164.5 hours each • Value of 2010 volunteer hour = $21.36

  14. Personal Arts Creativity Experiences Q: Do you actively participate in the creation of art (e.g., sing in a choir, act in a play, paint or draw)?

  15. Local Research Partners

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