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UX / UI

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Presentation Transcript

  1. UX / UI Design

  2. 3 Design disciplines • User Experience Design • Interaction Design • Visual Design

  3. What is UX? • What does it mean? • What does it do? • What is it for? • and why do we need it?

  4. UX process

  5. Research • Create User Personas • Identify Demographics • Competitors Product • Identify User Web Metrics • Prove or Disprove Ideas • Create Improved Personas

  6. Analyze / identify objectives

  7. Design

  8. What is poor ux

  9. What is Good Ux

  10. visual design • Seeing is a direct cognitive stimulation of our cerebral cortex of the brain that instantly derives or invokes emotion.

  11. Visual process Conceptualization Visual Language Inspiration Production Mockups

  12. Conceptualization

  13. visual language

  14. Mockups

  15. production

  16. interaction design • How is it used? • Focus on behavior? • Animations • Emotional Connection

  17. 3 disciplines overlap UX • Remove friction from function • Remove visual friction Interaction Design Visual Design

  18. Remove friction

  19. Remove friction

  20. remove friction

  21. remember

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