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Mastering Feature Stories in Strategic Communication

Learn how to develop compelling feature stories for various media outlets in strategic communication. Explore techniques such as brainstorming, audience analysis, and ethical considerations. Get hands-on experience in writing, editing, and proofreading engaging content.

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Mastering Feature Stories in Strategic Communication

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Presentation Transcript

  1. Public Communication Socialization to PR Media theories Persuasion Media relations Media kits New media Speechwriting Ethics and law Feature stories Writing • Plagiarism • AP Style • Finding the focus • Brevity • What is news? • Using quotes • Cohesion • Editing and proofreading

  2. COMM 337 Today • Feature stories • Developing story ideas • Quiz review Quiz Thursday • Substantive questions • Thought pieces • No writing Proofreading and editing homework assigned Thursday • Monday, editing quiz (open book) • Ethics discussion

  3. COMM 337 Feature stories are everywhere in strategic communication.

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  8. COMM 337 Feature stories • Outlets • Internal publications (annual reports) • Newsletters • Other publications • Brookings Institution annual report • Feature stories at the Ford Web site • Profiles of Gates Foundation grantees

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  13. COMM 337 Coming up with story ideas • Brainstorming • Audience • Events • Localizing • Stealing ideas from others • Viewpoint switching

  14. COMM 337 End

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