Proximity Keep items that are related with each other together, keep others far, far away.

1. Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. They are related; keep them together! • Use white space to provide distance between unrelated items. Design Principles Sarah Bygd May 2, 2013 • Font Families • There are 3 major font families • Serif – font with a foot. Example: Times New Roman • San serif – font without a foot. Example: Arial • Fun – all other fonts. Example: Noteworthy

2. Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make dark items dark and light items light. • Place dark text on a light background and light text on a dark background. • Make big items big and small ones small. • Alignment • There are 4 alignments • Left – use for large blocks of text that need to be read. This is a traditional style. • Right – Use for titles and small amounts of text. This is funky. • Center - Use for titles. This is formal. • Block – use in newspapers • Repetition • Aim for consistency • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout you document. • Repeat fonts, font size, colors, and graphics.