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Mobile games going Social

Mobile games going Social. Bhavya Siddappa Technology Evangelist Teleca Software Solutions 7th May 2011. Talk Overview. Mobile Gaming Market share Current challenges Gaming going Social Why Social ? Trail of Success Future trends Gaming E2E solution Teleca Tips Solution overview

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Mobile games going Social

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  1. Mobile games going Social Bhavya Siddappa Technology Evangelist Teleca Software Solutions 7th May 2011

  2. Talk Overview • Mobile Gaming • Market share • Current challenges • Gaming going Social • Why Social ? • Trail of Success • Future trends • Gaming E2E solution • Teleca Tips • Solution overview • Q & A

  3. Why Mobile ?

  4. Size of Mobile Gaming

  5. Size of Mobile Mobile-gaming Revenue To Hit $11.4 Billion In 2014

  6. Can be a bit of a Nightmare

  7. Size of Mobile Gaming Technical Difficulties – Fragmentation happens

  8. Size of Mobile Gaming Access and Usage patterns – Ability & Willing to pay

  9. Size of Mobile Gaming Community Thinking – Opportunity cost ?

  10. Talk Overview Stage done • Mobile Gaming • Market share • Current challenges • Gaming going Social • Why Social ? • Trail of Success • Future trends • Gaming E2E solution • Teleca • Solution overview • Q & A

  11. Leading players in Social Gaming

  12. Games are powerful Social objects!

  13. Social Gaming

  14. 74% of all buying decisions are made on a friend’s recommendations Games are Social objects! Lets engage with the users

  15. Discover -> Engage Lets engage with the users

  16. Engage the users Engaging users Player’s passion Build interactivity Incentives in a social context Share with ppl whom we care P2P interact

  17. Passion x Game + Social = Social gaming Location based games 3D Education Artistic Fun Augmented reality Video

  18. Include Mobile feature Scoreboard sharing Achievements, rewards Friends: finding. gifting, comparing

  19. Games connecting to the community High-score (reward) / customizable Connect to the community P2P challenges In-Game transactions Virtual Currencies

  20. Talk Overview Stage done Well Done • Mobile Gaming • Market share • Current challenges • Gaming going Social • Why Social ? • Trail of Success • Future trends • Gaming E2E solution • Teleca • Solution overview • Q & A

  21. Teleca is the only player in segment with comprehensive onshore/offshore global delivery footprint across all major markets Wehave 2000 mobile softwareengineersavailableworldwide

  22. Top tips for success • Build app which saves time or kills time • UI explains the game • Focus on User Acquisition, Engagement AND Retention • Integrate Facebook, Twitter and other social engagement channels • Build communication channels with your users to foster a community • Focus on cross-platform • Mobile Social Gaming – tool for branding and marketing

  23. Building blocks of a gaming platform Lets engage with the users

  24. Mobile Gaming E2E solution Mobile Gaming E2E solution Lets engage with the users

  25. bhavya.siddappa@teleca.com@bhavis Mobile game application development is for developers who like challenges

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