Mondaq – LinkedIn Upgrade

1. Mondaq – LinkedIn Upgrade

2. About Mondaq - Background • Mondaq – the leading service • As the world’s largest online legal news network Mondaq makes your firm’s articles available to a wide audience of business users via a vast network of distribution partners including Westlaw, Lexis, Bloomberg, Factiva and Google News • (providing a collective audience of more than 10 million corporate users) • Your articles are also delivered as weekly emails to In-House Counsel groups in the U.S., Canada, Europe, Australia, India and South Africa and are also published on www.mondaq.com(500,000+ registered users) www.mondaq.com

3. Examples of Mondaq Distribution Partner Sites www.mondaq.com

4. LinkedIn Upgrade • Mondaq will now make your articles more visible to current and potential clients via LinkedIn www.mondaq.com

5. LinkedIn Upgrade – Why LinkedIn Matters • Why LinkedIn? • LinkedIn is the 13th most visited website in the world* • LinkedIn is the world’s largest professional network on the Internet with 175 million members in over 200 countries and territories and growing • LinkedIn is generally perceived as more professional and highly regarded than its counterparts, Facebook and Twitter • Your clients and prospective clients are using LinkedIn – 70% of Corporate Counsel use LinkedIn as a tool** • 61% of business people surveyed used LinkedIn for professional networking compared to 22% using Facebook and 4% using Twitter *** www.mondaq.com * Source Alexa.com ** Source: BusinessInsider.com *** Source: Lab42

6. LinkedIn Upgrade – How It Looks • Mondaq automatically updates the author’s LinkedIn profile with the title of the article and a link to the full piece • This ensures that anyone who visits the author’s LinkedIn personal profile will be able to read the full article by clicking the link www.mondaq.com

7. LinkedIn Upgrade – Realizing the Benefits • How can Mondaq help you get the best out of LinkedIn? • Any new article published on Mondaq, written or co-authored by your firm’s authors, will be automatically pushed as a status update to the author’s & co-author’s contacts on LinkedIn www.mondaq.com

8. LinkedIn Upgrade – An Automatic Process • Why automate the process using Mondaq? • It saves your time and effort – the status update is automatically sent to the author’s contacts and added to the author’s LinkedIn profile without the need for the author (or marketing dept) to do anything • Timely delivery - the status update is automatically sent when the article goes live on Mondaq • Authors don’t have to remember to update their LinkedIn profiles when they write new articles • Mondaq’s Market Intelligence Reports monitor readership on LinkedIn – identifying the degree of engagement from each author’s LinkedIn contacts and pinpointing potential business development opportunities • Third party endorsement via Mondaq reinforces the author’s credentials as a knowledgeable expert in their field www.mondaq.com

9. LinkedIn Upgrade – Realizing the Benefits • Why does it help to send a status update about a new article to the author’s contacts? • It helps the author to engage and connect with their contacts – it can be a catalyst for connection • It’s a way to demonstrate both expertise and proactivity – exactly what a client is looking for • It may jog a contact’s memory who wanted to reach out to the author for a consultation, referral or another opportunity • It supports and promotes the firm’s brand online • Users are 300% more likely to engage with a LinkedIn Status update than a standard email* www.mondaq.com *Source: InsideSales.com

10. LinkedIn Upgrade – Getting Started • What do you need to do to get started? • You send an email to your attorneys, announcing that they can now link their published articles to their LinkedIn accounts via a new App that Mondaq is now offering (and explaining that they will need to give their permission) • Mondaq switches on the App for your firm • The next time an attorney publishes an article, Mondaq sends the author a one-off email, asking him/her to follow some simple instructions to give permission to 'push' the article (and all future articles) to his/her LinkedIn account • This email can be Cc’d to the appropriate marketing contact • Once your attorneys give their permission, articles immediately post to their LinkedIn accounts www.mondaq.com

11. LinkedIn Upgrade – Frequently Asked Questions • Q: Does Mondaq have any access to the author’s LinkedIn log in details? • A: No - the log in procedure and ‘allow’ process is managed entirely by LinkedIn • Q: Can Mondaq tell us which authors have ‘Allowed’ Mondaq to work on LinkedIn? • A: Yes – we can send you details of all authors who have done this • Q: Can Mondaq track a contact’s details when he/she clicks on an article? • A: Yes – we show contacts who are registered with Mondaq – otherwise we show them as ‘LinkedIn user’ in the Mondaq Market Intelligence Reports • Q: Will any contact clicking on the article link have to register on Mondaq to view the article? • A: No – the articles clicked via LinkedIn are free to view without registration • Q: Can the author change the setting to remove the article feed to LinkedIn? • A: Yes – the author can revoke permission at any time by signing in to LinkedIn and going to Settings -> Authorized Applications www.mondaq.com

12. Contact us today to ensure your firm benefits from the Mondaq LinkedIn Upgrade Megan Hill Megan.hill@mondaq.com +646-613-9530 Mondaq – LinkedIn Upgrade