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Unleash the Gnarly Head Pinot Grigio!

Discover the bold and explosive Gnarly Head Pinot Grigio, crafted from gnarly old vines with concentrated fruit flavors, echoing the edge of California's active lifestyle. Join the growth of this fiery brand that's taking the Zinfandel segment by storm and expanding with Pinot Grigio. The stats are gnarly - launching Feb/March 2009 with an array of POS support available!

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Unleash the Gnarly Head Pinot Grigio!

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  1. Gnarly Stats Introducing Gnarly Head Pinot Grigio! • The GNARLY HEAD Brand Story • Brand was inspired by 35 to 80 year old “head-trained” vines that really are gnarly! • Crafted from small clusters with concentrated fruit flavors • Grapes grown using sustainable farming practices • Bold personality captures California active lifestyle - “Life with an edge” • Gnarly Head Wine Is On Fire in U.S. Food!* • Explosive brand growth continues! • Gnarly Head is the FASTEST growing Top 150 brand in Total U.S. Food (+140% in $ volume) • Gnarly Head is growing 27 X as fast as the Total Table Wine Category in $ volume and 52 X as fast in Eq volume • Gnarly Head is taking the Zinfandel Segment by Storm! • Gnarly Head Zin is 2nd LARGEST global Zin in all price segments ($ volume) and is still growing (+ 45%) • Gnarly Head is the FASTEST growing Zinfandel within top 20 Zin players ($ volume) • Gnarly Head Continues to Grow with Pinot Grigio!** • Domestic Pinot Grigio is up 19% ($ volume) • Gnarly Head Pinot Grigio -- crisp, tropical flavors of pineapple, pear and citrus are followed by a zingy splash of ginger THE STATS ARE GNARLY! Launches Feb/March 2009 ! POS Support Case cards, printed sell sheets, information cards, shelf talkers, neckers and coupons are available. Pricing *AC Nielsen (13 wks end 10/18/08) **AC Nielsen (52 wks end 10/18/08) UPC: 0 82242 29333 4

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