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The new-age paradigm for grocery shopping in India

Until a few years ago, shopping was a time-consuming activity. You would begin by checking your inventories, making a list, and then driving or taking the bus or taxi to the grocery store. It does not end here!

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The new-age paradigm for grocery shopping in India

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  1. The new-age paradigm for grocery shopping in India

  2. Until a few years ago, shopping was a time-consuming activity. • You would begin by checking your inventories, making a list. • then driving or taking the bus or taxi to the grocery store. It does not end here! •  Upon reaching the grocery store, you would scour around the store to select your groceries.

  3. New-age grocery ordering strategies • The disruptive technologies have given rise to two alternatives for ordering groceries – pick up or delivery. • Pick up • You begin by logging on to the website, selecting and adding items to your shopping cart. The grocery store personnel will then purchase and assemble the order. • Upon completion, you select a “pick up time”.  

  4. Similar to a drive-in facility, you place your order and pick up time, and come to collect it (or pick it up at the store). • On your arrival at the store. • You let the personnel know that you have arrived and they bring your groceries at your W-spot, that is waiting spot.

  5. Advantages of using this facility: You save time visiting, scouring and selecting the items; the store personnel does it for you • It allows you to focus on your other household chores • Since you no longer need to go shopping yourself, it saves you from getting distracted by unwanted items.

  6. Some online retailers have even further personalized this for you through WhatsApp grocery shopping. • All you need to do is place your entire order through WhatsApp to the store manager and schedule your pick-up time. • Word of caution: The facility is economical to use from a grocery store nearby.

  7. Delivery • With this facility, you can schedule a time for home delivery of the groceries. Interestingly though, depending on your urgency. • If you opt for immediate delivery, then the store personnel purchase your order in real-time which can be tracked through the application.   • In case of any issues, you can converse through WhatsApp or call and have them rectified at that instant. • Once this has been done, through the instant grocery deliveryprocess, you receive an ETA (estimated time of arrival) which is traceable.

  8. Advantages of using this facility: • You can opt for either instant delivery or for the next day • You get what you want to be delivered at your chosen time • Any queries pertaining to your order can get rectified at that time • Disruptive technologies and the go-to application of WhatsApp have revolutionized the grocery foods delivery process. If you haven’t yet, you should try these facilities out and share your experience.

  9. Thank you

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