1 / 31

Social Media Marketing for Business: Catch Up or Catch You Later

Learn about the importance of social media marketing for businesses. Discover statistics, popular platforms, and strategies to effectively engage with customers on social media.

giffordj
Télécharger la présentation

Social Media Marketing for Business: Catch Up or Catch You Later

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Media - Social Network MarketingNovember 17, 2010 .

  2. Social Media Marketing for Business

  3. Social Media Marketing for Business

  4. Social Media Marketing for Business

  5. Catch Up or Catch You Later • 89% of respondents have signed up for at least one of ten social • networks/apps, 11% interacting with more than one • 28% of respondents have over 500 contacts • 31% of respondents spend 11-20 hours a week communicating with friends and • family • 9% of respondents spend over 60 hours per week on social media • 49% of respondents use social networks to communicate with others more than • 50% of their time. • 72% of respondents use it for communications with business contacts Statistics from Flock.com

  6. Access to millions of people with the same interests as you • 96% of millennials (ages 15-28) have joined a social network • Social media is the #1activity on the web • The fastest growing segment on Facebook is females 55-65 years old • It took radio 38 years, TV 13 years, the internet 4 years and the iPod 3 years • to reach 50 million users. Facebook added 200 million users in less than a • year • 93 million users visited Twitter.com in June 2010, an increase of 109% from • the previous year • YouTube gets 2 billion views a day • Statistics from Huffingtonpost.com

  7. Why Should Your Business Join? • 68% of social network users have become a fan or friend of a product, service, company, or group on a social networking site this year • 25% of search results come from user generated content • 34% of bloggers post opinions about products or brands • More than 1.5 million pieces of content are shared on Facebook daily

  8. Most Popular Platforms

  9. Social Media Marketing for Business

  10. You’re here, Now What • Figure out what and whom customers are talking about • Study the industry • Use search functions on places like Twitter to see what is being • said about your industry in real time • Join in by leaving comments in the blogs customers are reading, • set up your own blog, page on Facebook, Twitter account, engage • in the conversation taking place on Linkedin groups

  11. What You’re Saying and How • You must approach social media with • the attitude of giving rather than • receiving • Do not use blatant advertising • messages • Remember that customers are • driven to trust familiarity and • repetition • Provide information needed to • overcome a challenge or fill a need

  12. http://www.facebook.com/PALOCreative http://www.facebook.com/bluewolftavern http://www.facebook.com/witmersinc The Power to be Heard • San Francisco area hotel uses Twitter to • tweet an exclusive discount deal every • Tuesday to its followers. Followers have • only a few hours to take advantage of • the room deal. It does the same thing on • Friday’s Facebook • Owner of Creme Brulee Cart, a food cart • stationed in different locations around • San Francisco, uses Twitter to as • followers where he should station • himself for the day and what type of • custard he should serve

  13. Make Your Life Easier: Cross - Market Interview by Business Journal about cloud computing If you have a review on Yelp, repost it on Facebook Use things like search.twitter.com Link your Wordpress blog to your Linkedin Profile Broadcast yourself by uploading your commercial spot to YouTube • .

  14. Case Study • DRS wanted to grow its Facebook Community • Created an event around an event • Encouraged fan interaction with some comedy relief and a giveaway • www.facebook.com/drsllc

  15. Online Marketing Search Engine Marketing (SEM) Does it Work and How?

  16. Vote PALO : Case Study Business Journal (Youngstown)

  17. Vote PALO : Case Study Targeted Facebook Ads

  18. Vote PALO : Case Study • . Fan Page With Custom Offer

  19. Vote PALO : Case Study • . Using Fan Page to Grab Prospects and Interested Individuals

  20. Types of Online Advertising • . Pay Per Click (PPC)

  21. SEM – Why Search Matters • 41% of webtraffic begins with a search engine • Web users find brands through search rather than by typing in a URL • Traffic originating from search engines has increased 22.5% since 2006 • 39% of US internet users conduct 1-3 searches each day* *Source: Ad Age Search Fact Pack 2007, eMarketer April 2007

  22. SEM – Why Search Matters

  23. SEM – Why Search Matters

  24. Types of Online Advertising • . Pay Per Impression (PPI)

  25. Types of Online Advertising • . Pay Per Action (PPA)

  26. Benefits of Pay Per Click • Cost Effective • Targeted • Measurable • Take Action

  27. The Landscape is Constantly Evolving • Foursquare • Facebook Places • Groupon • Living Social • New Facebook Messaging / Email

  28. No “Field of Dreams” Here • .

  29. Q & A CORPORATE OFFICE PALO @ The World Trade Park120 Industry Street • Leetonia, OH 44431 Ph: 330-599-4141 • Fax: 330-599-4151Toll-Free: 1-866-629-PALO (7256)Email: info@palocreative.com

More Related