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Overview of Commercial Radio Station Reach in Estonia (Summer 2009)

This report presents an analysis of the weekly reach of commercial radio stations in Estonia from June 3, 2009, to September 1, 2009. It explores listening behaviors among Estonians and non-Estonians (ages 12-74) in major cities such as Tallinn, Tartu, and Pärnu. The data reveals that 53.7% of the Estonian population tuned into at least one station from the Trio Group weekly, while 57.9% of Estonians listened to one of their stations, highlighting the significant impact of radio in the Estonian media landscape.

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Overview of Commercial Radio Station Reach in Estonia (Summer 2009)

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  1. RatingsSummer 2009June 3rd 2009 – September 1st 2009Commercial radio stationsTrioFacts: TNS Emor

  2. Estonia: market overview

  3. Who are we

  4. Estonians, age 12-74 Weekly reach,commercial stations

  5. Over Estonia

  6. Tallinn+Tartu+Pärnu

  7. Tallinn

  8. Tartu

  9. Pärnu

  10. Non-Estonians, age 12-74 Russian language commercial stations

  11. Over Estonia

  12. Tallinn+Ida Viru County (50% of the population is Russian language)

  13. Tallinn

  14. Ida-Viru County

  15. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR).All listeners (estonians AND non-estonians), over Estonia, weekly reach, Spring 08 – Summer 09.*Kõik Teised = All Other Stations in the country

  16. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR).All listeners (estonians AND non-estonians), over Estonia, weekly reach, *Kõik Teised = All Other Stations in the country

  17. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR).ESTONIANS, over Estonia, weekly reach, *Kõik Teised = All Other Stations in the country

  18. Final Statement53,7% of Estonian population listened at least one of the Trio Group’s station every week.57,9% of estonians listened at least one of the Trio Group station every week.

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