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Enhance Your Facebook Presence: Tips for Engagement and Growth

Discover effective strategies to elevate your Facebook campaigns with our 10 essential tips. Learn how to keep your content concise and avoid complicated wall posts while being mindful of your audience. Engage your followers by asking questions, using eye-catching images, and sharing behind-the-scenes glimpses of your projects. Responding to feedback in real-time fosters community connection and loyalty. Explore the best practices for establishing your organization's voice and monitoring interactions. Use the right tools to increase engagement and grow your audience effectively.

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Enhance Your Facebook Presence: Tips for Engagement and Growth

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Presentation Transcript

  1. Who am I? And who are you?

  2. What’s it all about? • Listen • Share • Get seen • Get talked about • Get creative

  3. Set up • Name • Banner picture • Contact information

  4. Facebook Campaigns - 10 Tips • Keep it short. • Avoid complicated wall posts. • Consider your audience. • Ask questions. • Use an eye-catching image. • Add links. • Keep variety in your posts. • Choose the right time. • Tell fans what to do. • Respond.

  5. Best Practices Listen.  Regularly monitor the comments about your organisation. Share.  Share photos and behind the scenes info. Even better, give a glimpse of developing projects and events. Ask.  Ask questions of your fans to glean valuable insights and show that you are listening. Respond.  Respond to compliments, complaints and feedback in real time Reward.  Share updates about special offers, discounts and time-sensitive deals. Demonstrate wider leadership and know-how.  Reference articles and links about the bigger picture as it relates to you and the community. Champion your public . Share and reply publicly to great posts posted by your ‘fans’. Establish the right voice. . How do you want your organisation to appear to the community?

  6. Let’s Post • Who do you want to talk to? (and Why?) • What and How often? • What do your ‘fans want to read? • Personal or professional? • Some Do s and Don’ts

  7. Monitoring and Managing • Daily ‘to do’ list • Dealing with complaints and questions

  8. Your tone of voice

  9. Tools • Likes • DM s • Share • Highlight and pin • Schedule • Admin • Adverts

  10. Increasing your audience • Liking other pages • Engagement • Adverts • Incentives • Connecting it all

  11. Useful Apps • 1. To add more pages to your facebook page Static I frame • 2. Import fb posts to twitter. Still use your twitter account of course, it's very important, but its not always good to have tweets showing on fb. http://apps.facebook.com/fbtotweet/ • 3.Competitions - Wildfire fairly easy and affordable

  12. f What next...? • Your Strategy • Mari Smith

  13. f What next...? • Your Strategy • Mari Smith

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