1 / 12

Review of the commercial radio standards

Review of the commercial radio standards . Research briefing and release of issues paper 23 February 2010. Context. First principles approach Appropriate community safeguards – no burden on industry Evidence based A significant body of independent research Within the Australian community

gillian
Télécharger la présentation

Review of the commercial radio standards

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Review of the commercial radio standards Research briefing and release of issues paper 23 February 2010

  2. Context • First principles approach • Appropriate community safeguards – no burden on industry • Evidence based • A significant body of independent research • Within the Australian community • Across international jurisdictions • Among industry • Best practice on submissions

  3. The research base • Community Attitudes to Radio Content • Listener Attitudes to Advertising, Sponsorship and Influence on Commercial Radio • International Regulation of Advertising, Sponsorship and Commercial Disclosure for Commercial Radio Broadcasting • Industry Compliance with the Compliance Program Standard

  4. Australians love listening to radio and news and information is a favourite format>91 per cent of Australians listen to radio at least once a week> similar across different age groups Base: all radio listeners aged 15 years and over, 2009 (n=1423) Source: ACMA Community attitudes to radio content

  5. For AM talkback listeners commercial radio is an important source of news and current affairs Base: commercial AM talkback listeners aged 15 years and over, 2009 (n=205) Source: ACMA Community attitudes to radio content

  6. Commercial talkback programs are important for social, political and economic matters Base: commercial AM talkback listeners aged 15 years and over, 2009 (n=205) Source: ACMA Community attitudes to radio content

  7. Radio listeners live in the real world • Listeners acknowledge that commercial radio is a business • 60 per cent of the commercial radio listeners sample agree that • Advertising on commercial radio doesn’t bother me because it’s a business that relies on advertising to operate • As long as they know what’s advertising and what’s content • 75 per cent of commercial radio listeners agree that • Advertising content on radio should be clearly distinguishable from other radio content Base: commercial radio listeners aged 17 years and over, 2009 (n=1214) Source: ACMA Listener attitudes to advertising, sponsorship and influence on commercial radio

  8. They are comfortable with ‘commercial’ radio Base: commercial radio listeners aged 17 years and over, 2009 (n=1214) Source: ACMA Listener attitudes to advertising, sponsorship and influence on commercial radio

  9. They expect transparency Base: commercial radio listeners aged 15 years and over, 2009 (n=1018) Source: ACMA Community attitudes to radio content

  10. International research supports the content integrity findings • A range of approaches • UK, Ireland, Canada and U.S.A. and Australia • Common core principle • Transparency • Integrity of content is key

  11. This research had been undertaken to inform the review • Release of issues paper and call for submissions • Today - submissions due Friday 16 April 2010 • Options • Later in 2010 • Outcomes • End 2010 • For more information go to the ACMA website www.acma.gov.au and click on the button – Review of commercial radio standards

  12. Thank you

More Related