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Company Profiles

Company Profiles. Establish: Year 2010 Business: Bluetooth Solution Provider Products: AES DKM- 03A (BC03), AES DKM-04R (BC04) Market: Automotives (Car Kits & Car Audio) Usage: AES DKM-03A 10K / Month; DKM-04R 30K / Month Experience: Car Handsfree from 2001.

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Company Profiles

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  1. Company Profiles Establish: Year 2010 Business: Bluetooth Solution Provider Products: AES DKM-03A (BC03), AES DKM-04R (BC04) Market: Automotives (Car Kits & Car Audio) Usage: AES DKM-03A 10K / Month; DKM-04R 30K / Month Experience: Car Handsfree from 2001

  2. Bluetooth Grounding • 2.4 GHz Application • Standard Platform by SIG • Class 1: 100M Class 2: 10M Class 3: 1M • Version: V1.2, 2.0, 2.0+EDR,3.0,4.0+HS • Low Power consumption • Profiles – HSP / HFP / A2DP / AVRCP / OPP / FTP & etc.

  3. History of Bluetooth Bluetooth 1.0A (July 26, 1999) Bluetooth 1.0B (December 1, 1999) • Suffered from a number of interoperability and anonymityproblems. Bluetooth 1.1 (Feb 22, 2001) • Improved robustness. • Support for non-encrypted channels. • Received Signal Strength Indicator (RSSI).

  4. Bluetooth 1.2 (Nov 5, 2003) • Adaptive Frequency-Hopping (AFH) to avoid interference • Add Fast Connections (typical = 100 ms) • Extended Synchronous Connections Oriented links • (eSCO) improved voice quality of audio connections. • 50 million Bluetooth chips shipped

  5. Bluetooth 2.0 + EDR (Nov 4, 2004) • Enhanced Data Rates (EDR) bringing user data transfer • rates of up to 2.1 Mbit/s. • Reduced power consumption. • 2006 - 500 million Bluetooth chips shipped Bluetooth 2.1 + EDR (July 26, 2007) • Specification improvements and feature enhancements • Extended Inquiry Response • Secure Simple Pairing • 2008 – 1 billion Bluetooth chips shipped

  6. Bluetooth 3.0 + HS (April 21, 2009) • Use of 802.11 b/g radio for High Speed data transferusing Bluetooth profiles • Data rate 24Mbps for data; • Approximately 8 times faster than EDR if no SCO connection • active • 12Mbps with SCO (for voice); • Approximately 4 times faster than EDR if SCO connectionactive • Enhanced Power Control Bluetooth 4.0 (Dec 17, 2009) • Bluetooth Low Energy controller • Bluetooth 4.0 (Jun 30, 2010) • Bluetooth Low Energy Host

  7. Profiles Headset Headset A2DP BT Headset AVRCP A2DP Handsfree Handsfree Mobiles BT CAR Audio

  8. Solutions Distribution

  9. Applications - Audio

  10. Applications – Automotives

  11. Features Required • Handsfree Profile • A2DP Profile • Acceptable Echo Cancellation • Acceptable Full Duplex Speaking • AVRCP Profile • OPP Phone Book Transfers • Caller ID + Redial

  12. Current Solution Block Diagram Car MCU 8 to 16 Bit BC03 / BC05 RF Codec Echo Handling 7 Layer SW 8M Flash (Application + PS Key + CVC) UART I/O AES DKM-03A / AES DKM-05A (BC03 / BC05) Modules Sales to Market: ~USD5.50 to USD5.80

  13. AES DKM-04R

  14. AES DKM-04R ARM 9 AES DKM-04R 4 Layer Software Handling RF UART PSKey + CVC Upper 4Layer Software I/O Codec • Competitive Edge: Price: USD2.3 / PC • Applications: Car Audio CD/DVD usage: 500-800K • Car Codec: Sunplus 8104GB / 8202GB

  15. CarKit Application • Main Stream: BC03 / BC05 (CVC) • Less Demand in Fortemedia • High competition on Cost • TTS is up coming concern but not a “Must”

  16. Major Customers

  17. Potential Customers

  18. Roadmap 2011 BT3.0 / 4.0 HS

  19. WEAPPRECIATEPARTNERSHIP • WERESPECTEFFORT • WECREATEWIN-WIN

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