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The Impact of Latency on Video Experiences: Understanding Viewer Drop-Off

Discover how latency can dramatically affect your audience's video experience. In the digital age, even slight delays can lead to significant viewer drop-off, impacting engagement and revenue. This discussion highlights key reasons why audiences leave and provides insights into the crucial role of page load times and latency in retaining viewers. If you want to keep your audience engaged, understanding the silent killer of latency is essential. Explore strategies to optimize video performance and improve viewer satisfaction.

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The Impact of Latency on Video Experiences: Understanding Viewer Drop-Off

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  1. How Latency Can Kill the Video Experience Jason Thibeault, Sr. Director, Marketing Strategy at Limelight Networks

  2. Real The reason why your audience is leaving ^

  3. The reasons that people walk out of presentations • They leave for lots of reasons • This is reason #1 • This is reason #2 • This is reason #3 • Don’t you wish there weren’t any more reasons • And this is reason #5 • And reason #6 • Wow, when do these reasons end? • Reason #7 • Reason #8 • Reason #9 • Reason #10 • Haha are you still reading this? • Your eyes must be hurting by now. I mean seriously can you even get anything out of this? • Reason #11 • Reason #12 • There is no reason #13 because it’s bad luck • Reason #14 • What’s this guy’s name again? • And you thought there were only 5… • What’s that, you want a few more? • Reason #16 • Reason #17 • Did you call your wife? • Reason #19 • And the last reason • Reason #20

  4. Latency

  5. video

  6. The silent killer • A temporary 500-millesecond increase in page load time resulted in a measurable 20% drop in Google traffic. • Page load times that are just 250 milleseconds slower than an alternative will send customers to competitors. • For Amazon.com, each additional 100 milleseconds in page load time results in $750 million in lost sales.

  7. Awwwwwwwwwwwwwww Internet Congestion

  8. Uber Congestion

  9. Spamhaus

  10. Improve “time to first byte”

  11. CDN

  12. Front-end

  13. Reduce roundtrips • Combine images • Combine JavaScript • Combine CSS • Re-order requests • Reduce payload even more • Minify CSS and JavaScript • Add image compression • Increase concurrency

  14. INCREASED REVENUES

  15. X

  16. 45%

  17. Mobile

  18. “The Multi-Screen World.” Google. 2012.

  19. “The Multi-Screen World.” Google. 2012.

  20. Strangeloop

  21. Use fewer trips Prioritize the order of elements Right-sized rich media

  22. Storage

  23. DIY Cloud

  24. Every day you serve 5,000 objects from cache • You have a cache-hit of 90% • That means 500 objects are retrieved from origin EACH DAY • Multiply that by a global audience (say 6 pops) and that’s 3,000 daily origin requests.

  25. Ouch

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