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Successful Event Planning for Healthcare Facilities: Engaging Influencers and Communities

Discover effective strategies for planning successful events that engage professional influencers in the healthcare sector. This guide covers the essential components of event planning, from choosing the right venue and format to understanding the unique needs of your audience. Learn about the importance of follow-up, ongoing education, and creating memorable first impressions to move sales forward and obtain valuable referrals. Explore how to leverage unique services and amenities to raise awareness and enhance community understanding of your healthcare offerings.

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Successful Event Planning for Healthcare Facilities: Engaging Influencers and Communities

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Presentation Transcript

  1. Successful Event Planning

  2. What are we doing here? • Experience (believe?) the lifestyle • Sample the unique services & amenities • Opportunity for additional DISCOVERY • Move the sale forward • Obtain professional referrals

  3. Putting a stake in the ground • Unique selling proposition?

  4. Being a relevant source: ACI • ACI needs information • Internet research • How much does she know? • Trusts her own analysis and evaluation • Peace-of-Mind • What does it mean to her?

  5. Being a relevant source: PI • Ongoing education • Help with discharges & placements

  6. Another Lunch ‘n Learn? • Need for educational component • Audience size • Venue • Time frame • Format • Frequency • Follow up

  7. Plan, Promote, Program • At LEAST 3-4 weeks out • Prospects? Leads? Lists? • Use upcoming event(s) on callouts • Follow-up calls • Focus on First Impressions: • Dining • Housekeeping/Maintenance • Staff • Exceed expectations

  8. What are we doing here, again? • Different target audience • Different needs and expectations • Different communication channels • Different marketing and sales goals • Believe the lifestyle? P-O-M? • Sample the unique services & amenities • Opportunity for additional DISCOVERY • Move the sale forward • Obtain professional referrals

  9. Professional Influencer Events • Opening a new health center • Raising awareness • Understanding PI needs & expectations • What do we want them to see? • What do we want them to experience? • What will their perception of us be when they leave?

  10. PIs for Skilled Nursing • Physician office staff • Case managers and discharge planners • Geriatric care managers • Clergy • Selected physician specialties • Other providers

  11. PIs for Assisted Living & Memory Support • New center? • Case managers & discharge planners • Geriatric care managers • Clergy • Physician office staff • Selected physician specialties • Associations/community organizations

  12. New Center Events • Dusty Shoes/Hard Hat Tours • Open Houses • Dedication • Clergy breakfast “We’re brand new and you’re not!”

  13. Assisted Living & Memory Support:Attracting ACIs • Convenient time & place • Education, information & resources • Small groups • Identify next-steps

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