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Successful Event Planning

Successful Event Planning. What are we doing here?. Experience (believe?) the lifestyle Sample the unique services & amenities Opportunity for additional DISCOVERY Move the sale forward Obtain professional referrals. Putting a stake in the ground. Unique selling proposition?.

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Successful Event Planning

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  1. Successful Event Planning

  2. What are we doing here? • Experience (believe?) the lifestyle • Sample the unique services & amenities • Opportunity for additional DISCOVERY • Move the sale forward • Obtain professional referrals

  3. Putting a stake in the ground • Unique selling proposition?

  4. Being a relevant source: ACI • ACI needs information • Internet research • How much does she know? • Trusts her own analysis and evaluation • Peace-of-Mind • What does it mean to her?

  5. Being a relevant source: PI • Ongoing education • Help with discharges & placements

  6. Another Lunch ‘n Learn? • Need for educational component • Audience size • Venue • Time frame • Format • Frequency • Follow up

  7. Plan, Promote, Program • At LEAST 3-4 weeks out • Prospects? Leads? Lists? • Use upcoming event(s) on callouts • Follow-up calls • Focus on First Impressions: • Dining • Housekeeping/Maintenance • Staff • Exceed expectations

  8. What are we doing here, again? • Different target audience • Different needs and expectations • Different communication channels • Different marketing and sales goals • Believe the lifestyle? P-O-M? • Sample the unique services & amenities • Opportunity for additional DISCOVERY • Move the sale forward • Obtain professional referrals

  9. Professional Influencer Events • Opening a new health center • Raising awareness • Understanding PI needs & expectations • What do we want them to see? • What do we want them to experience? • What will their perception of us be when they leave?

  10. PIs for Skilled Nursing • Physician office staff • Case managers and discharge planners • Geriatric care managers • Clergy • Selected physician specialties • Other providers

  11. PIs for Assisted Living & Memory Support • New center? • Case managers & discharge planners • Geriatric care managers • Clergy • Physician office staff • Selected physician specialties • Associations/community organizations

  12. New Center Events • Dusty Shoes/Hard Hat Tours • Open Houses • Dedication • Clergy breakfast “We’re brand new and you’re not!”

  13. Assisted Living & Memory Support:Attracting ACIs • Convenient time & place • Education, information & resources • Small groups • Identify next-steps

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