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제출자 : 물류실무 · 운송전공 이승우

International Journal of Electronic Commerce / Spring 2013, Vol. 17, No. 3. Determinants of E‑Commerce Strategy in Franchising: A Resource-Based View - Rozenn Perrigot and Thierry Pénard -. 제출자 : 물류실무 · 운송전공 이승우. 연구배경. 연구목 적. 연구방법 및 범위. 선행연구. 자원기반관점에 대한 선행연구. 직영점비율에 대한 선행연구. 선행연구.

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제출자 : 물류실무 · 운송전공 이승우

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  1. International Journal of Electronic Commerce / Spring 2013, Vol. 17, No. 3 Determinants of E‑Commerce Strategy inFranchising: A Resource-Based View- RozennPerrigot and Thierry Pénard - 제출자 : 물류실무·운송전공 이승우

  2. 연구배경

  3. 연구목적

  4. 연구방법 및 범위

  5. 선행연구 • 자원기반관점에 대한 선행연구 • 직영점비율에 대한 선행연구

  6. 선행연구 • 업체 수에 대한 선행연구 • 설립연도(런칭)에 대한 선행연구

  7. 선행연구 • 가맹비에대한 선행연구 • 독점영업권과 침해에 대한 선행연구

  8. 연구가설

  9. 분석방법

  10. Description of the Franchise Networks and Corresponding Correlation Values. Notes: Pearson correlation. * Significant at 10 percent; ** significant at 5 percent; *** significant at 1 percent.

  11. Table 2. Adoption or Not of an E-Commerce Strategy (t-Tests). 분석결과 Notes: Standard deviation values are in parentheses. * Significant at the 0.10 level; ** significant at the 0.05 level; *** significant at the 0.01 level.

  12. 분석결과 Table 3. Relationship Between Categorical Variable and Adoption of an E-Commerce Strategy.

  13. Table 4. Results of the Logistic Regression Model. Y = Franchisor’s transactional Web site Notes: A = coefficient; SE = standard error.

  14. 분석 결과

  15. 결론

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