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IEEE-USA Communications & Successful Local Media Coverage

IEEE-USA Communications & Successful Local Media Coverage . Chris McManes, IEEE-USA Sr. Public Relations Coordinator . IEEE-USA Leadership Workshop 12 March 2005; Tucson, Ariz. IEEE-USA Communications Vehicles. IEEE-USA Web site (www.ieeeusa.org) IEEE-USA Today’s Engineer Webzine

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IEEE-USA Communications & Successful Local Media Coverage

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  1. IEEE-USA Communications & Successful Local Media Coverage Chris McManes, IEEE-USA Sr. Public Relations Coordinator IEEE-USA Leadership Workshop 12 March 2005; Tucson, Ariz.

  2. IEEE-USA Communications Vehicles • IEEE-USA Web site (www.ieeeusa.org) • IEEE-USA Today’s Engineer Webzine • IEEE-USA Today’s Engineer print edition • IEEE-USA Today’s Engineer E-mail alert • What’s New at IEEE-USA Eye on Washington • Helps you inform your local members of the many activities taking place on their behalf

  3. IEEE-USA Today’s Engineer Webzine • Timely feature articles, columns, polls and feedback on career and technology policy • Averaged 25,727 monthly visitors in 2004 (up from 21,460 in 2003) • New authors welcome

  4. IEEE-USA Today’s Engineer (Print) • Goes to every U.S. member quarterly • Highlights IEEE-USA actions and activities on behalf of U.S. IEEE members

  5. IEEE-USA Today’s Engineer E-Mail Alert • Now in its second year • Sent to 198,260 U.S. members in January • Links to IEEE-USA news & information

  6. What’s New at IEEE-USA Eye on Washington • Biweekly opt-in electronic newsletter • More than 10,000 subscribers • Summary of news from Washington affecting science, engineering and technology

  7. External Communications • Fulfill media inquiries for interviews, photos and information • Volunteers – Staff – Spokesperson • Trade, mainstream and online • U.S. Newswire and EurekAlert

  8. 2004 IEEE President Art Winston • “IEEE-USA, it seems to me, does an excellent job maximizing public relations.” (IEEE All-Hands Meeting, 2-9-05)

  9. Radio & TV Coverage (2004-05) • CNN (Lou Dobbs Tonight) • Marketplace Radio Program (twice) • United Nations audio news release

  10. Print Coverage (2004-05) • USA Today • Business Week • Time Magazine • Seattle Post-Intelligencer • Washington Post • New York Times • San Jose Mercury News • Miami Herald • Atlanta Journal-Constitution • International Herald Tribune

  11. Public Outreach • AAES COPAE • AAAS Mass Media Fellowship Program • Coordinate the IEEE’s participation in National Engineers Week • Lead Society for EWeek 2004 • International public relations award

  12. Maura Schreier-Fleming • Professional Activities Chair - Dallas • Author, trainer, consultant, speaker • Former lubrication engineer with Mobil and former territory manager for Chevron • Created IEEE in Action TV series

  13. How You Can Receive Coverage • Use whatever public relations resources are available • If none, contact local media outlets to find out best person to contact • Ask about public service announcements • E-mail or fax the reporter the information • Voice contact is best

  14. News Release • Used to announce news • Get it in the right hands • Have interview subject available

  15. Media Advisory • Announces an event that might interest the media • Easy to read • Answers What, Who, When, Where, Why you should attend and the people speaking • Contact information • Boilerplate

  16. Chris McManes 202-785-0017, ext. 8356 c.mcmanes@ieee.org

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