Bay-area Environmentally Aware Consulting Network (BEACN)

1. Bay-area Environmentally Aware Consulting Network(BEACN) INFORMATIONAL SESSION Wednesday, January 30 8:00-9:00 PM | 210 Wheeler URL: http://beacn.berkeley.edu Email: beacn.berkeley@gmail.com

2. Agenda • BEACN overview • Spring Projects • Alumni perspectives • Available positions • Application process • Questions

3. Our Mission • Educate students and businesses on environmental and economic benefits of sustainable business practices • Provide students with the opportunity to develop innovative strategies that address sustainability goals of businesses in a real-world environment • Offer companies and organizations quality consulting to increase efficiency and success of the Bay Area green business sector • Promote and distinguish businesses who value sustainability at their core

4. Previous Clients

5. Overview of BEACN

6. Overview of BEACN

7. Member Responsibilities • Mandatory member retreat (February 23-24) • Attend weekly team meetings and meet weekly deadlines • Attend 4 out of 5 generalmeetings, attend socials, fundraising events, community service events and end-of-semester banquet • Complete and submit midterm and end-year evaluations • Present midterm and end-of-semester deliverables

8. Member Responsibilities

9. Executive Board • Direct overall direction of organization • Shape long-term structure of BEACN • BEACN’s internal consultants

10. Executive Board

11. Consulting Project Teams

12. Branding • Project Description Researching and developing a strategy for a local food and produce storefront looking to market their location and increase their presence in Berkeley. (Berkeley) Tasks • Develop holistic branding image to be used in all marketing materials • Create marketing handbook including social media strategies • Contribute to an increase in storefront foot traffic

13. Branding How you can benefit: Gain knowledge and experience in…. • Marketanalysis • Developing company image • Growing a business • Learn to effectively leverage social media What We Need: • Social-Media savvy • Creative thinking • Marketing campaign experience • Interest in Sustainable Food Movement

14. Metrics • Project Description: Work with wine kegging company to calculate metrics for quantifying the benefits of wine on tap. (Berkeley, CA) Tasks • Research lifecycles of keg repurposing. • Calculate the carbon footprint of keg manufacturing. • Develop creative statistics to show the benefits of wine in kegs.

15. Metrics How you can benefit: • Learn about the wine industry • Gain experience in quantitative problem solving • Measure the footprint of manufacturing industries What We Need • Quantitative thinkers • Great research skills • Creative with numbers • Interest in the wine industry

16. Business Planning • Project Description Assist a San Francisco non-profit in developing cost structures and a steady revenue stream for the next 2-3 years. (San Francisco, CA) • Tasks • Create a timeline for business growth • Evaluate revenue and cost sources • Develop plan for profitability

17. Business Planning How you can benefit • Learn strategic finance planning • Create projections of costs and revenue • What We Need • Entrepreneurs • Finance experience • Organization skills • Business majors • Sustainability enthusiasts

18. Consumer Marketing • Project Description Create a calendared marketing plan for a 3-6 month period for a green product design and manufacturing company’s signature sustainable product. (Oakland, CA) This includes: • Competitive analysis of rival products • Social media strategy • Gaining knowledge of target customer

19. Consumer Marketing How you can benefit: • Learn how to use demographics in marketing a product to a group of consumers • Learn about consumer products industry • Learn how to market sustainable products to consumers What We Need • Creative thinkers • Interested in Retail and Consumer Products • People who think outside the product • Interest in Sustainable Design

20. Program Development • Project Description: Develop a recycling program that helps local shoe company achieve cradle-to-cradle design. (San Francisco, CA) Tasks • Understand recycling process • Analyze potential partnerships for recycling centers • Conduct cost analysis of program feasibility

21. Program Development How you can benefit: • Conduct industry analysis • Gain knowledge in shoe and apparel industry • Understand the concept of repurposing • Learn innovative strategies for creative marketing What We Need • Creative thinking • Recycling enthusiasts • Organized individuals • Big picture and detail-oriented thinkers

22. BEACN Alumni Perspectives

23. Project Team Requirements • Project Manager • Lead, motivate and guide team members • Facilitate communication with the client • Organize project goals, timeline, and completion of deadlines • Consolidate and prepare deliverables • Attend and actively contribute to Executive Board meetings every other Wednesday night Expected Hours Per Week • 4 on a very quiet week • 15 on the busiest week of the semester

24. Project Team Requirements • Members • Complete weekly tasks and assignments • Collaborate with teammates on project objectives • Update project team on task progress. • Actively engage in weekly team meetings and BEACN events Expected Hours Per Week • 3on a very quiet week • 12 on the busiest week of the semester

25. General Meetings • BEACN meets every other Wednesday night from 7-8:30 pm; Room TBA • Case interview skills • Case study practice • Consulting skills workshops • Professional development training • Guest speakers from consulting industry and sustainability fields

26. Application Process • Rolling applications - final deadline Thursday, 2/7 at 11:59pm • Applications posted at http://beacn.berkeley.edu • Submit to beacn.berkeley@gmail.com • Interview invites for new applicants to be received by Friday 5pm- check your emails! • Sign up for an interview slot by Friday, 2/8 at 9 pm.

27. First Round Interviewing Process Friday February 8 • Returning member interviews from noon to 5pm on campus Saturday February 9 • New applicant/returning interviews from 8am to 5pm on campus Sunday February 10 • New applicants will be informed of whether they move on to a final round interview by 5pm.

28. Final Round Interviewing Process Friday February 15 12pm-5pm on campus • Conducting final round interviews for new applicants Saturday February 16 8am-5pm on campus • Conducting final round interviews for new applicants Note Interviews will be 30-45 minutes long.

29. Interviews • Returning members must sign up for an interview timescheduled for Friday February 8. • If you want to obtain a leadership position, be sure to also fill out Section 3 of the application • For Project Manager applicants: Practice Case Interview Questions and communicating your ideas/vision for the projects

30. Project Manager Training Project Managers will spend their President’s Day in training. • Individual training with Presidents to discuss the project individually for 1 hour. • Group training to discuss the role of project manager for one hour. Individual Project Manager Training • Monday Feb 18th, 1 hour slot between 10am-3pm @TBA Mandatory Project Manager Training: • Monday Feb 18th, 5:00pm @ TBA

31. Recap of Available Positions

32. Switch It Up! • We advise you to switch up positions/roles in BEACN • Returning members apply for leadership roles! • Position selection based on application, interviews, and last semester’s president’s meeting (f0r returning members) • Be open minded!

33. Contact Information NityaBhaskar| Co-President nbhaskar@berkeley.edu Garrett Shepherd| Co-President gshep@berkeley.edu Joyce Salaver| Vice President joycesalaver@berkeley.edu Applications will be posted on our website: http://beacn.berkeley.edu Thank you!

34. Questions?