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Corona & The V Foundation

Corona & The V Foundation. The V Foundation , founded by ESPN and Jim Valvano, legendary North Carolina State basketball coach, has formed a long-term partnership with Corona to raise funds for cancer research. 100% of net proceeds will go directly to cancer research.

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Corona & The V Foundation

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  1. Corona & The V Foundation The V Foundation, founded by ESPN and Jim Valvano, legendary North Carolina State basketball coach, has formed a long-term partnership with Coronato raise funds for cancer research. 100% of net proceeds will go directly to cancer research. • Celebrate March Madness & Support a Worthwhile Charity • Grow your profits and raise funds for cancer research by implementing a Corona & The V Foundation Promotion at your establishment : • What’s In It For You? • Drive store traffic during March Madness • Grow your profits • Encourage consumer trade-up • Promotion Period: March 1 thru April 5, 2011 • Elements of the Corona & The V Foundation Promotion • On-Premise Fundraising: Through on-premise POS, consumers will be encouraged to donate $5 via text message, minimizing complexities and simplifying activation • Activation Kits will include: banners, posters, coasters, lime basketballs, and other promotional give-aways that will help raise funds for cancer research & increase beer sales • $3 Corona Price Feature • Attracts fans looking to watch NCAA tourney games & celebrate on-premise • Provides value to your customers and drives high-end beer volume • Increases your profits while minimizing total transactions

  2. $3 Corona Price Feature Selling a $3 Bottleof Corona Drives TRAFFICandDelivers PROFIT Corona can deliver 53% more profit with 50% less transactions vs. Domestics • The Details: • Profit margin per case • Corona bottles @ PTC $3.00: $46 • Domestic bottles @ PTC $2.00: $30 • Profits from 1 case of Corona (24 bottles)equals 1.5 cases (36 bottle) of domestic beer COGSCorona : $1.06/bttlDomestic: $.0.75/bttl Source: Crown Imports internal data and national estimates

  3. Appendix: Take Advantage of Corona’s Healthy Profit Margins and Minimize Transactions • Assuming: • $2 for domestic beer (12 oz. bottle) • $3 for Corona (12 oz. bottle) Why work harder,when you can work smarter? • Benefits of a $3 Corona feature: • $3 price point better positions Corona with domestic beer • Corona offers higher profit margins and higher ROI with less transactions • Aggressive pricing, Corona’s iconic brand image, and increased consumer demand will help drive traffic and grow alcohol sales Source: Crown Imports internal data and national estimates

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