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Marshall McLuhan

Marshall McLuhan. Technological determinist Or Prescient cultural analyst?. McLuhan and Popular Culture. Literary analyst Wanted contemporary language to engage with students Advertising, TV, media Artists of the time (50’s, 60’s) also influenced by advertising, the press (Pop Art).

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Marshall McLuhan

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  1. Marshall McLuhan Technological determinist Or Prescient cultural analyst?

  2. McLuhan and Popular Culture • Literary analyst • Wanted contemporary language to engage with students • Advertising, TV, media • Artists of the time (50’s, 60’s) also influenced by advertising, the press (Pop Art)

  3. Warhol: Orange Disaster (‘63?)

  4. Warhol: Marilyn (‘62?)

  5. Lichtenstein: Crying Girl (‘64) Blam, 62

  6. Some big ideas • Global Village • Media as extensions • Hot and cool media • Laws of media • Medium is the message

  7. Global Village

  8. Global Village Facebook has more than 500 millionactive users in July 2010, which is about one person for every fourteen in the world. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace.

  9. Global Village

  10. Media as Extensions: Internet traffic

  11. Media as Extensions: Internet traffic

  12. Media as Extensions: Internet traffic

  13. Flight paths over US: “At any given moment, roughly 5,000 planes are in the skies above the United States. In one year, controllers handle an average of 64 million takeoffs and landings.”

  14. Human nervous system

  15. Hot and cool media Different media invite different degrees of participation

  16. Hot and cool media Different media invite different degrees of participation Hot give us all the information

  17. Hot and cool media Different media invite different degrees of participation Cool requires our engagement and completion

  18. Hot and cool media Different media invite different degrees of participation

  19. Hot and cool media Different media invite different degrees of participation

  20. Hot and cool media Different media invite different degrees of participation

  21. Hot and cool media Different media invite different degrees of participation

  22. The Laws of Media: The Tetrad

  23. Medium is the message • Media are like languages – they’re far more powerful than anything they’re used to say • a medium is "any extension of ourselves" • Medium = growing medium, something from which change emerges • Message= change of interpersonal dynamics that an innovation brings with it • Medium is the message (the changes a medium creates)

  24. Descent into the Maelstrom • Metaphor in McLuhan’s Wake • We are sucked in by new things that we don’t understand and need to find our way out • What’s the means of escape? • We are not mature enough to handle our inventions (Atomic Café)

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