1 / 5

BUDAYA

tugas perilaku konsumen

gizi47
Télécharger la présentation

BUDAYA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IsnaNurlelaNasution Class of Consumer Behavior February 2012 Departement of Nutritions Community, College of Human Ecologi (DepartemenGiziMasyarakat, FakultasEkologiManusia) Class notes based on UjangSumarwan 2011. Consumer Behavior : Theory and Marketing Application. (PerilakuKonsumen :TeoridanpenerapannyadalamPemasaran). PT Ghalia Indonesia. Departement of Family and Consumer Sciences College of Human Ecologi Bogor Agricultural University DepartemenIlmuKeluargadanKonsumen, FakultasEkologiManusia, InstitutPertanian Bogor.

  2. PERILAKU KONSUMEN BAB X BUDAYA Oleh : IsnaNurlelaNasution (I14100002)

  3. ARTI BUDAYA Peter dan Olson (2010) Mowendan Minor (1998) We treat culture as the meanings that are shared by (most) people in social group. In a broad sense, cultural meanings include common affective reactions, typical cognitions (beliefs), and characteristic patterns of behavior One classic definition states that culture is a set of socially acquired behavior patterns transmitted symbolically through language and other means to the members of a particular society

  4. ARTI BUDAYA Budayaadalahsegalanilai, pemikiran, dansimbol yang mempengaruhiperilaku, sikap, kepercayaan, dankebiasaanseseorangdanmasyarakat

  5. SIKAP DAN PERILAKU YANG DIPENGARUHI OLEH BUDAYA KesadaranDiridanRuang KomunikasidanBahasa

More Related