1 / 3

Comcast/NBC

Comcast/NBC. Kelsey smith Natalie moreland. Maintenance is Key focus on Non-growth Strategy. *Comcast needs to sustain their position as the nation's No.1 cable-TV operator; while there are many opportunities for Comcast to take control of NBC, the gamble is too great.

glain
Télécharger la présentation

Comcast/NBC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Comcast/NBC Kelsey smith Natalie moreland

  2. Maintenance is Keyfocus on Non-growth Strategy *Comcast needs to sustain their position as the nation's No.1 cable-TV operator; while there are many opportunities for Comcast to take control of NBC, the gamble is too great. *Economic uncertainty-NBC is not thriving • Currently in debt • Will not be a major financial benefit to comcast • Comcast's growth is slowing. *Network TV declining-TV channels/shows are accessible on the internet *Media costs are increasing/ nbc will not bring in much profit for a while *According to Gleen Greenberg, managing director of Chieftain Capital Management, Comcast has not yet demonstrated the financial and strategic rationale of owning more networks.

  3. Comcast’s Focus Marketing Objectives *Customer relationships and acquisition • Bundle packages (tv, internet, cable) • Lower prices, new customer incentives, refer a friend for current customers *Building awareness/branding • Ad campaigns/labeling on current channels • Make their association with popular channels, sports teams, etc more public/known *Adding to current products/service • Offer online movies and shows • focus on services that have greater future potential, • (ie: Internet access and digital phones services) *Comcast needs to maintain what they have now, and prepare their company for future expansion, perhaps when the gamble is not so high.

More Related