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This exploration examines Deleuze's concept of the "dividual," highlighting how individuals can be fragmented into data representations through modern technology. It questions how we can recreate individuality from such information and investigates the relationship between collective and personal data. Are data profiles reflections, insights, or narratives? The analysis visualizes today’s digital portraits based on collective trends and social likes, referencing historical figures like Benjamin Franklin and Michelangelo, and integrating contemporary tools like Nike Fuel and Empatica for understanding self-measurement in a digital world.
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THE DIVIDUAL Deleuze defined the "dividual” as a physically embodied human subject that is endlessly divisible and reducible to data representations via computer based systems and other modern technologies of control.
How do we recreate individuals based on dividual information? What is the relationship between the collective and self data? Should we treat data as a mirror? As a microscope? As a narrative? What is the collective data telling us about individual profiling?
Analysis. A visual narrative on todays best profiles and popular choices based on virtual lists Profile making. Re-Interpreting the ideal individual portrait based on top “likes” and trends. Benjamin Franklin. Thirteen Virtues Chart Michelangelo. David
Felix Guattari imagined a city where one would leave one's apartment, one's street, one's neighborhood, thanks to one's (dividual) electronic card that raises a given barrier