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Procter & Gamble

Procter & Gamble. Consumer Value Customer Service. What was the situation in, say, 1984? What prompted this? What problems did it cause?. Describe the first logistics improvement trial in 1985 Successes? Problems?. The second trial with a mass merchandiser in 1986 Why Diapers?

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Procter & Gamble

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  1. Procter & Gamble Consumer Value Customer Service

  2. What was the situation in, say, 1984? • What prompted this? • What problems did it cause?

  3. Describe the first logistics improvement trial in 1985 • Successes? • Problems?

  4. The second trial with a mass merchandiser in 1986 • Why Diapers? • Mutual Benefits? • Challenges?

  5. How did CRP influence Diaper sales? • What influences did it have on P&G?

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