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How companies use Twitter

How companies use Twitter. Starbucks vs. Popcap Games. Starbucks vs. Popcap Games. Starbucks Coffee. Starbucks uses Twitter to advertise their latest specials and events. Starbucks have really been promoting their Frappacino and Happy Hour.

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How companies use Twitter

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  1. How companies use Twitter Starbucks vs. Popcap Games

  2. Starbucks vs. Popcap Games

  3. Starbucks Coffee • Starbucks uses Twitter to advertise their latest specials and events. • Starbucks have really been promoting their Frappacino and Happy Hour. • Fans can make comments and ask questions on Twitter and can expect to get a response. • They have a constant presence on Twitter, tweeting several times a day.

  4. PopCap Games • PopCap Games uses Twitter to advertise sales on games and to promote events such as the “Show your Bejeweled Love” video contest. • They also answer questions and respond to tweets from fans. • They tweet every couple of days.

  5. Starbucks Coffee PopCap Games • Starbucks Coffee has 878,602 followers. • They are following 82,389 people. • Tweet several times per day. • PopCap Games has15,531 followers. • They are following 5,013 people. • Tweet every couple of days Both companies use Twitter in much the same way, to advertise specials and events, and to promote featured products, but Starbucks has a much larger follower base and tweets much more often.

  6. The great thing about this type of advertising on Twitter and other social networking sites is that it is interactive. • Customers feel like they are part of the business and they can ask questions and contribute ideas. • With the membership of social networking sites growing daily, this is a very effective, and inexpensive form of promoting one’s company. • It should not be relied upon too heavily though. While a company can reach huge masses of people through this form of advertising, in may lose others if it abandons the more traditional methods.

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