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Online to Offline Engagement

Online to Offline Engagement. Lola Elfman New Organizing Institute. The New Organizing Institute. The New Organizing Institute builds the practice of Engagement Organizing, and develops the leaders who are great at it. How we support organizers: * Trainings * Original Research

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Online to Offline Engagement

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  1. Online to Offline Engagement Lola Elfman New Organizing Institute

  2. The New Organizing Institute The New Organizing Institute builds the practice of Engagement Organizing, and develops the leaders who are great at it. How we support organizers: * Trainings * Original Research * Technology Development

  3. Actions What do you want to do? • Recruit volunteers • Hold volunteer meetings • Build leadership teams • Fundraise • Collect / deliver petitions • Visit elected official’s office • Attract earned media • Organize a canvass or phone bank • Hold a rally

  4. Actions What do you want to do? • Recruit volunteers • Hold volunteer meetings • Build leadership teams • Fundraise • Collect / deliver petitions • Visit elected official’s office • Attract earned media • Organize a canvass or phone bank • Hold a rally Offline Online

  5. Engagement Campaigns Online to Offline Engagement Lola Elfman New Organizing Institute

  6. Integrated Engagement Campaign Fundraising OnlinePresence Field/Organizing Communications

  7. Time as an arrow

  8. The Ladder of Engagement

  9. The Ladder of Engagement Go to Maine Phonebank Donate Engage with partner organization Sign a Petition

  10. Step-By-Step Guide • Choose Your Goal • Create Your Ask • Provide Resources • Evaluate Your Progress • Share Your Success • Rinse and Repeat

  11. 1. Choose Your Goal • Is it timely and relevant to your supporters? • Is it a core part of your larger campaign narrative? • Will reaching your goal *actually* create change?

  12. Moment Urgency Solution Ask 2. Create Your Ask

  13. Moment 2. Create Your Ask

  14. Moment Urgency 2. Create Your Ask

  15. Moment Urgency Solution 2. Create Your Ask

  16. Moment Urgency Solution Ask 2. Create Your Ask

  17. 3. Provide Resources • Create an online resource center for participants • Next steps • Data entry • FAQs • Flyers/pamphlets/posters • Graphics to share online • Make it easy • Let supporters connect with those they met offline

  18. 4. Evaluate Your Progress Monitor your initiatives and track the progress • Actual calls made • Doors knocked • Event turnout • Website/Blog Visits • Event sign-ups • Facebook Views • Retweets and hashtag use • Blog posts/ trackbacks • New Supporters • Volunteer recruitment

  19. 5. Share Success

  20. 6.Rinse and Repeat

  21. Step-By-Step Guide • Choose Your Goal • Create Your Ask • Provide Resources • Evaluate Your Progress • Share Your Success • Rinse and Repeat

  22. Thank You! Lola Elfman lola@neworganizing.com @lalalola @neworganizing www.rootscamp.org

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