1 / 8

Purpose Built Communities

Discover how to create and nurture purpose-built communities that drive real business value through effective social initiatives. Engage genuinely with your target niche, provide consistent experiences, and avoid heavy sales pitches. Learn the importance of fresh content, consistent moderation, and defining a solid publishing strategy. Measure your outcomes quarterly and annually to align with business goals. Adapt processes to foster revenue generation through meaningful community engagement, and keep your finger on the pulse of industry conversations. Connect with me for more insights!

gordon
Télécharger la présentation

Purpose Built Communities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Purpose Built Communities Driving Real Business Value Through Social Initiatives Twitter: @seanbell

  2. Getting Social • Engage the Social Sphere • Be real and relevant to your niche • Avoid the sales pitch • Provide a consistent “best” experience Twitter: @seanbell

  3. Ground Fresh Daily • The Value of Fresh Content and Moderation • Define a publishing strategy • Engage industry experts • Promote passionate customers Twitter: @seanbell

  4. Game Trails, Waterholes and the Velvet Rope • Critical Strategies for Community Success • Build desire into the experience • Ensure you are engaged where your customers are • Give them a valid reason to use your community Twitter: @seanbell

  5. If you build it – They won’t come • Designing an Inbound Marketing Strategy • Clearly identify your target market • Determine where conversations are occurring • Architect a clear, focused strategy Twitter: @seanbell

  6. Measure 3 times – Then, Measure again • Review Business and User Goals to Ensure Success • Monthly – Review the trends • Quarterly – Review the plan • Yearly – Review the strategy Twitter: @seanbell

  7. The Elephant in the Room • Driving Revenue Through Social Initiatives Requires Business Processes to Change. • Evaluate internal processes and stakeholder alignment • Provide the right incentives • Measure/adjust regularly Twitter: @seanbell

  8. Questions • Connect With Me • Sean Bell • twitter: @seanbell • linkedin.com/seanmbell Twitter: @seanbell

More Related