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Purpose Built Communities

Purpose Built Communities. Driving Real Business Value Through Social Initiatives. Getting Social . Engage the Social Sphere Be real and relevant to your niche Avoid the sales pitch Provide a consistent “best” experience. Ground Fresh Daily. The Value of Fresh Content and Moderation

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Purpose Built Communities

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  1. Purpose Built Communities Driving Real Business Value Through Social Initiatives Twitter: @seanbell

  2. Getting Social • Engage the Social Sphere • Be real and relevant to your niche • Avoid the sales pitch • Provide a consistent “best” experience Twitter: @seanbell

  3. Ground Fresh Daily • The Value of Fresh Content and Moderation • Define a publishing strategy • Engage industry experts • Promote passionate customers Twitter: @seanbell

  4. Game Trails, Waterholes and the Velvet Rope • Critical Strategies for Community Success • Build desire into the experience • Ensure you are engaged where your customers are • Give them a valid reason to use your community Twitter: @seanbell

  5. If you build it – They won’t come • Designing an Inbound Marketing Strategy • Clearly identify your target market • Determine where conversations are occurring • Architect a clear, focused strategy Twitter: @seanbell

  6. Measure 3 times – Then, Measure again • Review Business and User Goals to Ensure Success • Monthly – Review the trends • Quarterly – Review the plan • Yearly – Review the strategy Twitter: @seanbell

  7. The Elephant in the Room • Driving Revenue Through Social Initiatives Requires Business Processes to Change. • Evaluate internal processes and stakeholder alignment • Provide the right incentives • Measure/adjust regularly Twitter: @seanbell

  8. Questions • Connect With Me • Sean Bell • twitter: @seanbell • linkedin.com/seanmbell Twitter: @seanbell

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