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Unleash Your Website’s Potential

Unleash Your Website’s Potential. Wilson L. Chua Microsoft MVP Windows Media Google Adword Certified Individual WebCEO Professional MCSE+I, MCDBA, CCNA, CCDA EC Council CEH, CEA, CEH, Comptia Security. Agenda. Your website’s potential Top 10 things you can do now. Q&A.

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Unleash Your Website’s Potential

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  1. Unleash Your Website’s Potential Wilson L. Chua Microsoft MVP Windows Media Google Adword Certified Individual WebCEO Professional MCSE+I, MCDBA, CCNA, CCDA EC Council CEH, CEA, CEH, Comptia Security

  2. Agenda • Your website’s potential • Top 10 things you can do now. • Q&A

  3. Your Website’s Potential • It is open 24x7, Worldwide! • Low Overhead/operating costs • Supports Self-Service • Generate Leads/Memberships • Data Mine Web-traffic Data • Enhance your company’s prestige and image

  4. # 1- Get your website up and running! • Choose a GOOD Domain Name • Choose a Provider that is LOCAL to target market • Get a pro-active and responsive developer • Minimize “Flash” –y sites….

  5. #2- Analyze your existing traffic • Enable Web Tracking • Analysis Tools: • Commercial tracking software • Unica.com, Clicktracks, Visitat, Webtrends • FREE tracking software • Onestat.com,firestats,statcounter, Crazyegg,Blogflux • Google Analytics • Quantcast

  6. Questions that Web Analysis Answers: • Which “Search terms” bring in the most visitors to your site? • What sites refer the most visitors to your site? • What language, OS , screen resolutions are the most in use? • When is your peak traffic? How many visitors? Where are they from?

  7. #3- Spy on your Competition! • Find Related/Competing Sites? • Inurl:keyword • Intitle:keyword • Inanchor:keyword • View Page Source • Alexa Search • Netcraft

  8. View Page Source Sample <META NAME="KEYWORDS" CONTENT="Pinoy Singapore, Filipino Singapore, Philippine Singapore, Filipino Community, PinoyIT, OFW Singapore, Singapore OFW, Pinoy Expat, Singapore Expat, Filipino Expat, Filipino Portal, Pinoy Portal, SG Pinoy, Pinoy Portal, "> <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-516952-1"; urchinTracker(); </script>

  9. #4- Get the prime location • “Golden” Location=1st page of SERPs • Use relevant Keyword phrase/S identified under Step 2 • Why?

  10. Understanding User Search Behavior Data Source: iProspect Search Engine User Behavior Study (April 2006)

  11. User Search Behavior • 82% will re-launch using same search engine, but ADD more keywords to refine the search. • 28.91% use 2 word phrases • 27.85% use 3 word phrases • Data Sources: • iProspect Search Engine User Behavior Study (April 2006) • http://www.onestat.com/html/aboutus_pressbox45-search-phrases.html

  12. Did you know? • 36% of users believe that Companies whose websites are listed on top of SERPs, are ALSO the top companies in that field. • Data Source: iProspect Search Engine User Behavior Study (April 2006)

  13. How to Get the Prime location? • Buy ads • Google 55% • MSN 10% • Yahoo 30% • Baidu (??) • Engineer Your site for Organic Results

  14. Google Adwords • Immediate Traffic • Geographically and chronologically targeted results • Daily Budget Spend • You pay for each visit • Ads disappear when Budget is reached • Click Fraud

  15. Organic Results • NO additional Cost per click/visit • Higher Prestige • More Clicks on SERPs than Ads • Takes 3- 7 weeks for sites to appear in SERPs AFTER optimization • Some Keywords are very competitive

  16. #5- Add Revenues to your Site • Online shopping Cart, • Payment Gateway (Paypal!) • SSL Certificate • Put “Trust” into your site • Guarantees? • Terms and Conditions

  17. Engineer your Webpage for ROI • Set your Goals • Traffic • Conversions • Subscriptions/Registrations • Comments/Feedbacks • Get that first click • Call your audience to Action (“Learn More”, “Help Me”,Choose”,“Compare”,“Next Step”) • Simplify Conversion Steps • Source:http://www.google.com/analytics/cu/cv_increased_roi.html

  18. Other Revenue Sources • Incorporate ads from Advertisers: • Google’s Adsense, • Yahoo’s YPN, • Clicksor, • Kanoodle, • Text link ads • Linkshare • Create Affiliate Marketing • Put up an Ebay Store/Facebook

  19. #6-Increase your “Trustworthiness” • “Link” Building Strategy • helps increase Google PR • Adds referral traffic to your site • Deep vs Shallow • Endorsements from Government/NGO bodies • Awards/Certificates • Privacy Policy

  20. #7-Promote your site! • PR submission campaigns • Letterheads/Name cards/email signatures • Join Blogs, mailing lists, user groups • Digg,Technorati,Boing Boing • Be Listed in Wikipedia • Register with online directories (streetDirectory.com.sg) • Include “Refer this Site” link • Provide “Subscribe/Join/Register”

  21. #8-Be Interactive • Feedback Forms • Surveys, Contests, Polls • Blogs/bulletin boards • Live Chat Increases Revenues • Toll Free Number

  22. #9-Keep them Coming Back • Update your content REGULARLY • Provide links to related sites • Provide useful tools (free?) • Consider Streaming Video or Audio

  23. #10- Measure, Confirm & Correct • Do Web analysis on a regular basis • Conditions Change. • Competitors react. • Buyers’ habits change. • You need to be aware. • Monitor your Site’s UP time • Tools: • Online Site Validator • Smart Page Rank • Vulnerability Checker

  24. Monitor “Up” Time

  25. SNMP Monitoring

  26. Q&A • Let us learn from each other. • Any volunteers?

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