[Growth in Sales] The Backend Supercharges Your Growth in Sales and Profits
One of the fastest ways to supercharge your growth in sales is when you focus on the backend.r r All your customers start with your front end which is the products or services your customers initially purchase from you.r r A back end creates the opportunity for repeat sales. It means your customers can come back to you again and again.r r This makes dealing with that customer far more profitable. r Another great benefit is that it reduces your need to go out and win new customers constantly which is far more expensive than selling to existing customers.r r Doing so is critical to the longevity of your business and can be requisite to achieving the highest profits possible.r r This is a missed opportunity that many business owners do not leverage enough which could be worth thousands of dollars per customer.r r Ironically, most businesses rarely try to resell to their current or previous customers. Most never address the u2018back endu2019u2014the residual part of their businesses. However, you MUST do it constantly.r r Letu2019s face itu2014identifying prospects and converting them to customers can be a costly process.r r Yet what do most businesses do when theyu2019ve got new customers? They ignore them entirely and put all their marketing efforts into gaining more new customers.r r It is so IMPORTANT to focus your efforts on the backend as itu2019s a repeat sale where you do not have to spend any additional advertising dollars to get these repeat sales which means that all the profit is TRUE profit.
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