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Describe the role internet marketing has within a modern marketing context. Create a LEAFLET

P1. Describe the role internet marketing has within a modern marketing context. Create a LEAFLET You need to consider how the Internet allows certain businesses to give a better service. Use the following headings…. Greater individualisation of market attention

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Describe the role internet marketing has within a modern marketing context. Create a LEAFLET

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  1. P1 Describe the role internet marketing has within a modern marketing context. Create a LEAFLET You need to consider how the Internet allows certain businesses to give a better service.

  2. Use the following headings… • Greater individualisation of market attention • Reaching wider and more distant markets • Increased information and product impact • Mix between on and offline activities • Opportunities enhancing marketing effectiveness

  3. Greater individualisation • Describe this is in DETAIL (businesses are able to customise web pages based on what the customer has recently purchased or viewed) • Give a business example (e.g. Amazon – how do they customise their website? How has the Internet allowed Amazon to do this?) • Describe mass customisation (e.g. Dell computers. How does the Internet enable Dell to tailor make each individual computer?)

  4. Wider markets • Describe what this is in DETAIL (e.g. being able to sell products/service worldwide and to remote places without the need for a physical presence) • Find statistics / examples as evidence • Give a business example (e.g. Amazon, Tesco – basically any global business)

  5. Product impact • Describe what this is in DETAIL • Businesses can provide additional information (find a business example) • How does the Internet help businesses to give a better service through increased product information?

  6. On line and Offline Activities • Again, describe this in detail Enhancing Marketing Effectiveness For example businesses can now communicate directly with the customer online. How has this helped businesses to improve their services?

  7. Remember • Include business examples • Explain each “role” in detail • Underline any changes you make from your draft work

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