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Managing your online reputation

Managing your online reputation. Heike Baird Social Media Account Executive BLASTmedia. do the math. From a report published in February 2013: 91% of employers had screened job applicants via social media. 61% of employers rejected applicants based on something in a social media profile.

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Managing your online reputation

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  1. Managing your online reputation Heike BairdSocial Media Account Executive BLASTmedia

  2. do the math. From a report published in February 2013: • 91% of employers had screened job applicants via social media. • 61% of employers rejected applicants based on something in a social media profile. • 13% rejected candidates because their profile showed that they’d lied about their qualifications. • 11% showed poor communication on their profile. • 11% had inappropriate photos and comments. • 10% showed drug references. • 68% of employers hired candidates after screening via social media. • 39% hired because the candidate showed a positive personality. • 36% hired because the profile supported the promised qualifications. • 33% showed good communication skills and a well-rounded personality through social media. [Survey conducted by Lab 42 and Computers in Personnel.]

  3. (This is not a) fear tactic. Be the boss of your online reputation . . . . . . or it will be the boss of you.

  4. How to assess your reputation and clean your slate. • Know how to accurately Google yourself. • Ready to be on a Times Square marquee? • It doesn’t have to be bad to be improvable. • Navigate smart damage control. • Thankfully, do’s are just as important as don’ts.

  5. AUTHENTICITY: THE INTERSECTION OF YOU AND YOUR ONLINE REPUTATION. • “Sincerity. If you can fake that, you’ve got it made.”–George Burns, maybe • Be authentic. • If you haven’t always been authentic, make this your post-grad goal.

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