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Military Market Facts

American Logistics Association. Military Market Facts. July 2011. American Logistics Association. A Brief Overview. Our History. 1920 Incorporated as the Quartermaster’s Association (QMA)

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Military Market Facts

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  1. American Logistics Association Military Market Facts July 2011

  2. American Logistics Association A Brief Overview

  3. Our History • 1920 Incorporated as the Quartermaster’s Association (QMA) QMA was composed of officers of the Regular Army, the National Guard, the Organized Reserves, key civilians in the federal government and leaders of industry. QMA disseminated professional information concerning all Quartermaster and related activities, and fostered and promoted a spirit of cooperation and friendly exchange of ideas among the members. • 1961 QMA becomes the Defense Supply Association (DSA) The name was changed in response to the establishment of the Defense Supply Agency, as well as the increasing responsibilities being placed upon the U.S. Army Quartermaster Corps to provide food, clothing and general supplies to all the Armed Forces under DoD’s single manager concept. The Association was composed of officers of the Armed Forces, key civilians in the federal government and leaders of industry. • 1972 DSA becomes the American Logistics Association (ALA) To eliminate confusion with the Defense Supply Agency, the Association changed its name to the American Logistics Association and adopted the “eagle in the oval” logo. The new ALA carried forward the same objectives of the Quartermaster and Defense Supply Associations. According to an editorial in the July/August 1972 issue of ALA’s Review Magazine, the new name “was chosen to “show clearly who we are, what we do and how we intend to function. ‘American’ must always exalt the pride of patriotism…we believe in our country, in its customs, in its ideas and in its business efforts. ‘Logistics’ is defined as that branch of the military art which embraces the details of transport and supply. ‘Association’ is a union; a connection of persons or things, or a union of persons in a company or society for some particular purpose.”

  4. Our History • 1974 ALA reorganizes into a national trade association Led by a Board of Directors comprised of representatives from industry, the newly organized association was designed to serve industry and its related interests in military and other government activities. 2005 The ALA Board of Directors revised the mission of ALA to include a focus on Total Quality of Life and MWR/Services. The American Logistics Association promotes, protects, and enhances the military resale and quality of life benefits on behalf of our members and the military community.

  5. Programs and Services • It is our goal to provide valuable programs and services that enable all members to operate effectively and efficiently with the military resale system and services. • ALA is the only organization that can give you the resources and the information you need to succeed. We strive to increase the visibility of the Association and enhance the services that ALA provides its members.

  6. Contact Information • American Logistics Association1133 Fifteenth Street, N.W.Suite 640Washington, DC 20005(202) 466-2520, Fax (202) 296-4419www.ala-national.org

  7. Military ExchangeMarket A Closer Look 50 States 2 U.S. Territories 30 Foreign Countries

  8. Military Patrons Active Duty Demographics

  9. Authorized Shoppers Total Shoppers Authorized 2010 12.3 Million Source: AAFES Contingency Planning Offivce

  10. Active Duty Military Personnel Trend Source: DMDC Dec 2008

  11. Active Duty Demographics Source: DMDC Updated Tri-anually 2011 Due

  12. Military Resale Agencies • Defense Commissary Agency (DeCA) • Army and Air Force Exchange Service (AAFES) • Navy Exchange Service Command (NEXCOM) • Marine Corps Exchange (MCX) • Coast Guard Exchange Systems (CGES) • Veterans Canteen Service (VCS)

  13. Exchange Sales Trends In Billions

  14. Exchanges AAFES, NEXCOM and Marine Corps Exchanges • Operate as Federal Instrumentalities - unique organizations within the DoD • Self-funded, using few tax dollars • Exchanges pay their own operating costs from Revenues • Return earnings to Customers through payments to Morale, Welfare and Recreation Activities and investments in new, renovated exchange facilities Coast Guard Exchanges • An MWR activity; Coast Guard is part of the Department of Homeland Security Veterans Canteens • Operates under the authority of the Department of Veterans Affairs

  15. AAFES Profile Commander: Major General Bruce A. Casella, USA COO: Mike Howard Selected Operations and Services: Retail Stores; On-line Shopping Concessions; Catalog Services Food Facilities; Gas and Auto Repair Military Clothing Stores; Movie Theaters Vending Centers, State Department Commissaries Established: 1895 Employees: 43,000 Headquarters: 3911 S. Walton Walker Blvd. Dallas, TX 75236-1598 Phone: (214) 312-2001 Web site: www.aafes.com Major Distribution Facilities: Forest Park, GA; Newport News, VA; French Camp, CA; Waco, TX; Giessen, Germany; Tokyo, Japan; Yakota, Japan; Inchon, Korea; Okinawa, Japan; Honolulu, Hawaii FY 2010 Sales: $8.476 Billion

  16. England Italy Alaska Hawaii Germany Greenland AAFES Regions (5) European Region Main Exchanges Pacific Region MainExchanges Eastern Region Main Exchanges Guam, Japan,S. Korea, Okinawa Western Region Main Exchanges Central Region Main Exchanges Puerto Rico

  17. NEXCOM Profile Established: 1946 Employees: 15,000 Headquarters: 3280 Virginia Beach Blvd. Virginia Beach, VA 23452 Phone: (757) 463-6200 Web site: www.navy-nex.com Major Distribution Facilities: Norfolk, VA; Chino, CA Pensacola, FL; Naples, Italy Honolulu, Hawaii; Yokosuka, Japan Commander: Rear Admiral Glenn C. Robillard, SC, USN COO: Michael Good, SES Selected Operations and Services: Retail Stores; Concessions Food Facilities; Gas and Auto Repair Authorized Uniform Stores Vending Centers; Ship Stores FY 2010 Sales: $2.55 Billion

  18. Japan Cuba Guam Puerto Rico NEXCOM Districts (11) European District Northwest District Northeast District Capitol District Western District Tidewater District (HQ) Hawaii HawaiiDistrict JapanDistrict GuamDistrict Mid-South District SoutheastDistrict

  19. MCX Profile Established: 1897 Employees: 3543 Headquarters: 3044 Catlin Ave. Quantico, VA 23134-5103 Phone: (703) 784-3800 Web site: www.usmc-mccs.org Major Distribution Facilities: None Director: MG. Gen Timothy R. Larson, USMC (Ret) Deputy Director Business Operations: Ms. Cindy Whitman Lacy Selected Operations and Services: Retail Stores; Concessions Vending Centers; Gas and Auto Repair Food and Hospitality Facilities MWR Programs Marine Corps Exchanges (MCX) are a part of the Marine Corps Community Services (MCCS) on the Marine Corps bases. FY 2010 Sales: $925.3 Million

  20. MCX Facilities (17) Henderson Hall Quantico (MCX HQ) Camp Allen Cherry Point Barstow Camp Lejeune Twentynine Palms Camp Pendleton Beaufort Miramar & MCRD San Diego Parris Island Yuma Albany Hawaii Japan Iwakuni Kaneohe Bay

  21. CGES Profile Established: 1945 Employees: 1,600 Headquarters: Battlefield Technology Center 1 510 Independence Pkw. Ste 500 Chesapeake, VA 23320 Phone: (757) 8424901 Web site: www.uscg.mil/mwr 2009 MWR Revenue NAF $17.8 M 2009 APF $8.3M Lodges 26 Food & Beverage 24 Golf Courses 2 Fitness Facilities 33 Commander: Captain Edward Eng Director of Operations: John Reiley Selected Operations and Services: Retail Stores Gas Stations MWR Programs Food Operations (franchised) Vending Centers FY 2010 Sales: $147.8 Million

  22. Kodiak Port Angeles Ketchikan North Coast, Cleveland Astoria South Portland North Bend New London Staten Island Humbolt Bay Baltimore Petaluma Yorktown Portsmouth Alameda Elizabeth City Charleston San Pedro Mayport Mobile (2) Clearwater New Orleans Galveston Honolulu St. Petersburg Miami Hawaii Puerto Rico Borinque San Juan CGES High-Volume Exchanges Seattle Cape Cod Cape May 

  23. VCS Profile • Central Buying Office • Core Customers: • Patients (including relatives and friends) • Staff and Medical workers • Volunteers • Average Retail Store size: 1,500-1,800 sq. ft. • Approved items are placed in VCS’ Automated Merchandise Catalog (AMC). Items on AMC are available to each canteen for ordering merchandise.

  24. VCS Profile Established: 1946 Employees: 3,100 Headquarters: #1 Jefferson Barracks Road Building #25 St. Louis, MO 63125-4194 Phone: (314) 894-1200 Web site: www.vcscanteen.com Major Distribution Facilities: None Director: MS. Marilyn Iverson, SES COO: Ray Tober, SES Selected Operations and Services: Retail Stores, Food Operations (Cafeterias) Personalized Services, Vending FY 2010 Sales: $219.7 Million

  25. Exchanges - Main Stores NOTE: Resale systems combined operate thousands of retail operations including Main Stores, Shoppettes, Troop Stores, Package Stores, Sport Shops, Lawn and Garden, Fast Food, Military Clothing Stores, Gas Stations, etc.

  26. Exchange Sales vs.America’s Top Retailers Source: NRF online 2009

  27. Exchange Resale SystemsBusiness Drivers • Pricing equal to or lower than best customer • Voluntary Price Reduction (VPR) • Favorable payment terms • Marketing funds for: • In-store demos • Premiums, give-a-ways • Truckload and parking lot sales • Contests, sweepstakes • Clerk training • Scholarships continued . . .

  28. Exchange Resale SystemsBusiness Drivers • Advertising funds for: • Weekly tabloids, In-store flyers • Special programs • Prepaid freight • Warehouse allowances • Business Processes • Vendor Managed Inventory (VMI) • Pre-ticketing for certain kinds of merchandise

  29. Ship Stores Profile Established: 1909 Headquarters: 3280 Virginia Beach Blvd. Virginia Beach, VA 23452 Phone: (757) 463-6200 Web site: www.navy-nex.com Major Distribution Facility: Yokosuka, Japan Commander: Rear Admiral Glenn C. Robillard , SC, USN Vic President, Ship Stores Program: Charlie Vaughn Selected Operations and Services: Retail Stores; Vending Machines Laundries; Barber Shops FY 2010 Sales: $79.2 Million Source

  30. What Makes Ship Stores Unique? • Investment in inventory is constrained • limited storage and display space • Assortments reduced to best selling SKU’s • Majority of sales occur while deployed • Captive market when at sea • Store hours restricted while in port or repair yards • Requires 24-72 hour turnaround for deliveries

  31. MWR/ Services MWR, GSA, Department of State

  32. MWR Operations Morale, Welfare and Recreation

  33. MWR MWR is a term given to a complete range of community support, quality of life programs, services, and activities that are provided to members of the Armed Forces and their families on military installations throughout the world.

  34. Operations • Each of the military services operates MWR activities • Each military service has its own MWR organization, and while they manage similar activities, each does so in its own manner within the broad policy mandates of DoD • Operations are generally decentralized, but there is growing trend toward regional operations in Army & Navy.

  35. Program Funding • MWR operations are funded with a combination of tax payer funds (appropriated) and self generated funds (non-appropriated) referred to as “APF” and “NAF” respectively • NAF is generated through thesale of goods and services byboth MWR operations and theExchanges (dividends)

  36. Programs Categories CategoriesTitleFunds Program Examples “A” Mission Essential 100% APF Fitness Center, Intramural Sports, Libraries, Rec. Centers “B” Community Support 65% APF Child Dev. Center 35% NAF Youth Program, Outdoor Rec., Rec. Pool “C” Business Operations 100% NAF* Clubs, Golf,Bowling, Retail Stores, Snack Bars Restaurants, Lodging, Marinas Category may determine type of contracting procedures utilized • APF: Defense Federal Acquisition Regulations Supplemental • NAF: DoD and Service Specific Regulations ** • DoD Directive 4105.67 *With some limited exceptions • DoD Instruction 4105.71 ** www.defenselink.mil Source: DMDC

  37. MWR’s Most Frequented Facilities Air Force Fitness Facilities Libraries Outdoor Rec. Clubs and Entertainment Army Fitness Facilities Gyms/fields Bowling Libraries ITT Navy Fitness Facilities ITT Fast Food Venues Outdoor Rec. Gyms Marines Fitness Facilities ITT Fast Food Venues Outdoor Rec. Gyms

  38. Army MWR Operations Headquarters: U. S. Army Community and Family Support Center (CFSC) 4700 King Street Alexandria, VA 22302 General Information: 2009 Revenues: $1.6 B APF $1.1B NAF Employees: 29,904 Facilities: Child Care 73 Lodging Operations N/A Golf 56 Fitness 207 Clubs, food, beverage, entertainment 227 Commander: BG Reuben D. Jones, USA COO: Rich Gorman, SES Phone: (703) 681-7472 Web site: www.armymwr.com Contains data on: Lodging, Sports, Recreation, Construction, Contracting (How to Do Business), Contracting Officer Listing, Armed Forces Recreation Centers, Child and Youth Programs and more Key HQ Phone Numbers: Family Programs: (703) 681-5375 Soldier Programs: (703) 681-7398 Recreation: (703) 681-7226 Business Programs: (703) 681-5203 NAF Contracting: (703) 681-5244 NAF Construction: (703) 681-1506 Army Installation Management Agency (IMA) Chief, MWR & Family Support Branch: Arnie Cole Phone: (703) 602-1812

  39. Marine Corps MWR Operations Headquarters: U.S. Marine Corps Personaland Family Readiness Division3280 Russell RoadQuantico, VA 22134-5103 General Information: 2009 Revenues: $510,588M NAF * $463,069M APF* Employees: 6,167 Cat A & B 5,844 Cat C 2008 Recapitalization: $20.1M Facilities: Fitness 53 Food Ops 228 (84 NBFF) Lodging 14 Golf 11 *estimated Director: MG (Ret) Timothy Larsen Dep. Dir. Business Ops: Ms Cindy Whitman Lacy Phone: (703) 784-9501/9816 (fax) Web site: www.usmc-mccs.org Contains Data On: Semper Fit (rec./fitness),Family Programs, Business Ops Programs, Personal Services (child/youth), Construction, Contracts, MCX Sites, Buyers Lists, Sales Reports, How to Do Business Key Phone Numbers: Dep. Dir. Business Operations: (703) 784-3800 Public Affairs: (703) 783-9517 Retail Branch: (703) 784-3800 Services Branch: (703) 784-3800 Food & Lodging: (703) 784-3800

  40. Navy MWR Operations Commander, Navy Installations Command (CNIC)Director, Fleet & Family Readiness Programs: John Baker Phone: (202) 433-4544 Director, Fleet Readiness Programs: Christian Mehrer Phone: (202) 433-4538 Contains Data On: Fitness, motion pictures, ITT, Business Activities, Facilities and Acquisition, Community Support (child/youth), Public Affairs, (How to Do Business) HQ POCs: F&FR Support Center: (Tom McFadden) (901) 874-6618/6812 (fax) Web site: www.mwr.navy.mil Other HQ POCs: F&FR Service Center: (Tom McFadden) (901) 874-6618/6803 (fax) Marketing/Communications: (901) 874-4243 Fitness/Fleet Rec: (901) 874-6802 Media Resources/Motion Pictures: (901) 874-6537 Recreation: (901) 874-6640 Food Service: (202) 433-4640 Lodging Program: (202) 433-4621 Child and Youth Programs: (901) 874-6699 Facilities & Acquisition: (901) 874-6674 Computer Services: (901) 874-6520 Finance: (901) 874-6592 Personnel: (901) 874-6716 Training: (901)874-6735 Headquarters: Commander Navy Installations Command (N9) 2713 Mitscher Rd SW Washington DC 20373-5802 General Information:2009 Resources: $493.3M NAF (includes NEX Dividends) $344.5M APF (Direct)Employees:15,336 (NAF, APF, FN, and MILPERS)2009 NAF Recapitalization: $69.3M Facilities:Fitness 105Golf Courses 34 RV Parks 487 Food Ops 423

  41. Air Force Services Operations Headquarters: U.S. Air Force Services Directorate of Services 1770 Air Force Pentagon Washington, DC 20330-1770 General Information: 2009 Revenues: $756.7M NAF $813M APF Employees: 47,247 2009 Recapitalization: $100.7M Facilities: Fitness Centers 115 Fast Food Ops 108 (Clubs Only) Golf Courses 66 Lodges 93 Director: Charles E. Milam, SES Deputy Dir: Horace L. Larry Phone: (703) 604-0010/0321 (fax) Web site: www.afsv.af.mil Contains data on: Aero Clubs, Child and Youth, Fitness and Sports, Tops in Blue, Lodging, ITT, Mortuary Affairs, Survivor Assistance, Career Program, Faculty Design Guides, Libraries, Golf, Clubs, AFNAFPO, Public Affairs and News HQ POCs: Programs Policy: (703) 604-0738 Armed Forces Entertainment: (703) 604-2429 Child & Youth: (703) 604-6421 continued . . .

  42. Air Force MWR Operations A.F. Services Agency POC’s Community Prgms: (210) 652-3371 Rec & Business: (210) 652-3193 Fit & Sports: (210) 652-7021 Mkting & PAO: (210) 652-4945 Lodging: (210) 652-8875 Food: (210) 652-2619 A.F. NAF Purchasing AFNAFPO HQ AFSVA/SVC 10100 Reunion Place, Suite 304 San Antonio, TX 78216-4138 Director: (210) 652-5426 Purchasing Div: (210) 652-5426 Operations: Air Force Services Agency 10100 Reunion Place, Suite 500 San Antonio, TX 78216-4138 Commander: Col. Sandy Adams, USAF Phone: (210) 652-6207/7041 (fax) www-p.afsv.af.mil Web site:www.afnafpo.com Includes How to Do Business, Acquisition Data, Smart Buy Program

  43. The Military Market Facts Presentation has been brought to you by theAmerican Logistics Association.Advocates for Military Total Quality of Life www.ala-national.org

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