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Pass the GAIQ - Tips and Tricks for Google Analytics Individual Qualification Exam

Learn why you should take the GAIQ exam, how to prepare for it, and find additional up-to-date sources to increase your chances of success. Also, get answers to some tricky questions.

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Pass the GAIQ - Tips and Tricks for Google Analytics Individual Qualification Exam

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Presentation Transcript

  1. Marta Nicolaouová Web analyst Bratislava 6.2.2016 HOW to passtheGAIQ

  2. Contents • Why take GAIQ? • GAIQ test – how to • Basic recommended sources • Additional up-to-date sources • Some tricky questions with answers

  3. Why take GAIQ? • a necessity in today’s online-driven world • you get a nice addition to your CV  and lots of knowledge • and it’s free!

  4. GAIQ test – how to • sign up for Google Partners • 70 questions, 90 minutes (1 and ½ minute to answereachquestion) • thepassing score is 80%

  5. no preview of answers before submitting • no pause during the test • you can retake this exam - wait for at least a week • single/multiple choice and true and false questions • you can choose exam language • certification is valid for 18 months

  6. Basic recommended sources • practical experience  • Google Academy • GAIQ study guide

  7. Additional up-to-date sources • Industry blogs • Individualposts on GAIQ • https://www.optimizesmart.com/prepare-gaiq-test-tips-veteran/ • http://digitalmarketing.ctp.com/blog/gaiq-test-2015-sample-questions-and-tips • Google Analytics glossaries • Visualhttps://www.e-nor.com/blog/google-analytics/google-analytics-visual-glossary • Explanatory https://www.koozai.com/blog/analytics/understanding-basic-google-analytics-terminology-9001/

  8. Some tricky questions with answers You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? • 0 • 1 • 2 • 5

  9. You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? • 0 • 1 • 2 • 5

  10. Which of the following Behaviour metrics shows the number of sessions that included a view of a page? • Bounce rate • Visits • Pageviews • Unique Visits • Unique Pageviews

  11. Which of the following Behaviour metrics shows the number of sessions that included a view of a page? • Bounce rate • Visits • Pageviews • Unique Visits • Unique Pageviews

  12. Which of the following would help you to determine the conversion value of a paid keyword? • CTR • CPM • Real-Time • Multi-Channel Funnels • none of these answers

  13. Which of the following would help you to determine the conversion value of a paid keyword? • CTR • CPM • Real-Time • Multi-Channel Funnels • none of these answers

  14. Which of the following is not a default medium in Google Analytics? • referral • cpc • All of these are default mediums. • email • organic

  15. Which of the following is not a default medium in Google Analytics? • referral • cpc • All of these are default mediums. • email • organic

  16. Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? • 200% • 50% • 33% • 0% • 100%

  17. Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? • 200% • 50% • 33% • 0% • 100%

  18. Thank you. Marta NicolaouováLinkedin

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