The first three are for a non-profit providing low cost spay and neuter services.

1. As part of your Marketing Plan, you are required to create a promotional plan as described in the instructions. There are two parts: 1. A chart that explains the action item as shown in the following slide 2. Mock-ups of your ads or promotional materials as shown in the following examplesAs you’ll see, most of these are nothing more than PowerPoint slides created by students like yourself taking MKT 301. You are not expected to be design experts or graphic artists. Your instructor simply wants to see that you can demonstrate the concept of matching message, imagery, and choice of media to your target audience. Be creative and have some fun with this!

3. The first three are for a non-profit providing low cost spay and neuter services.

4. Print ad She has Mother’s Day four times a year Most of these kittens will die before their first birthday. All will be homeless, sick, and hungry. Help us stop overpopulation by donating your time and skills to Animal Coalition of Tampa. With your help, we can save a mom cat from being a mom cat. Mom cats can produce up to four litters a year. Which is four too many Contact information A C L Animal Coalition of Lutz

5. Direct mail postcard It’s Cinco de Meow at ACT Tampa Animal Coalition performed over 5000 cat and dog sterilizations last year. But the need is so much greater. Your corporate table can help subsidize spay and neuter services to Tampa’s unprivileged kitties and puppies. Call 813-555-1212 to reserve your table. Join Mewguel and his friends for an evening of music, food, drink and prizes to help end pet overpopulation. A C L Animal Coalition of Lutz Date, time, place

6. Billboard Low Cost Spay and Neuter 813-555-1212 www. address.org A C L Animal Coalition of Lutz

7. The next two are for Elder Care, an in-home service for retirees.

8. Print ad Student Example Taking care of our parents Elder Care “Say No to nursing homes and YES to in-home care” Call us at 1 800 555 1234 www.eldercare.com

9. Elder Care Billboard We’ll do everything, so you don’t have to! Phone number Email Student Example

10. The next two are for Kid Keeper, a device that allows parents to keep track of their kids in busy public places

11. IMC Student Example Print ad, billboard or online ad Kid Keeper, the latest in child tracking technology. Not only will it keep them safe, but they will love the fun colors and designs. Call today to receive special pricing! www.kidkeeper.com 1-800-596-7743

12. Print ad or movie theatre slide Student Example

13. The next one is a bit unique. It is a hand drawn storyboard for a YouTube video promoting a summer camps for aspiring film makers. You are not expected to do anything this involved, but feel free to give it try. The one that follows it is a print or online ad for the same camp.

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15. This could be you one day… Student Example A summer camp to bring out your creative film aspects and unique ideas. Visit our twitter @BTSFILMcamp

16. This is an amusing print ad or billboard for a pet boarding or daycare business. Note the cute logo.

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18. The last three are ads for Officer Friendly, a non-profit associated with a police department. The last of the three is another hand drawn storyboard.

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